Monday, January 11, 2010

Key factors to combine within the SEO Project Plan

Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.

Domain Extension - .com or .net For the Global Market. Use .co.in for INDIA Country specific traffic

Host Location - If your attracting UK business host in the UK.

URL Names - include relevant keywords - unique to each page.

Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.

Navigation Structure - Keep it simple.

Thursday, January 7, 2010

How Does Article Submission Help?

Article Submission is an ethical SEO strategy that is generally used to promote a website and also gain a steady flow of quality one way links. It is a powerful technique which involves submitting articles in various article directories to gain quick results. When such articles containing unique content are distributed across the web, they can be viewed by a larger audience. This helps the website gain greater publicity, popularity, and traffic.
How Article Submission Works?
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The first step in this process is to write unique and content rich articles. This can either be done by you or by
writers hired to write articles for you. Once your article is ready, it should be posted in the article directories. This can be done in two ways:

1)Using article submission software – here you will have to buy the article submission software in which you can load all your articles and submit them. The software will automatically submit your articles in the article directories.

2)Hiring professionals for article submission – you can hire professionals who can submit articles for you and save your time that would be spent in doing it yourself


How Does Article Submission Help?

First, it helps you to get quality one way backlinks which helps in increasing your page rank.It brings more targeted traffic to your website, since people clicking on the links in any of your articles are prospective customers already.

Article submission helps you gain more credibility in terms of the information provided through your articles. This is because your articles indicate to readers the knowledge that you possess about the topic being discussed.

Article submission is also a very successful marketing strategy for a website as it provides immediate and effective results.
Links that are generated from such content rich pages are always preferred by search engines.On continuously submitting articles to article directories, it will get a continuous flow of links to your site and this is something that search engines love.


How Should Your Articles Be?
You must ensure that your articles are unique, SEO friendly, and credible. You must try using the best of your keywords more often in your articles as it will make it more keyword rich. Additionally, make sure that your articles do not contain duplicate content and are exclusive, since search engines usually filter out articles or sites that contain duplicate content. Also, it would be a good idea to create several articles over a period of time and keep submitting them to article directories instead on writing only one article and submitting it to a lot of directories. It is also important to know that regardless of the articles you submit online, if their content is not trustworthy, they will not be of any help. Therefore, you must write articles which contain valuable information so that users will be enticed to click on your link which in turn will drive traffic to your website.

How social bookmarking works?

Though several people have been using social bookmarking to publicize and increase traffic to their website, not many exactly know what this process is, how it works, or what its intended purpose is. Infact, you may be doing social bookmarking on the Internet without knowing that you are actually using it. Therefore, this process is explained below to help you gain a better understanding on it.

Fundamentally, bookmarking is an easy way to remember webpages on the Internet. It helps you in finding stuff that you are looking for much faster and in a shorter period of time as you already know the place where it is located. Similarly, social bookmarking also works the same way, wherein, you can tag any websites so that you can find them easily the next time you browse the Internet.

Additionally, social bookmarking enables you to collaborate with Internet users across the web by sharing your bookmarks of websites with them. It also allows users to save any number of bookmarks to a public website by way of tagging them with keywords that are descriptive.

How social bookmarking works?
In the social bookmarking process, people first find a website or a webpage of their choice which they want to bookmark. This website or webpage is then tagged using descriptive keywords which talk something about it. Tagging a website or a webpage helps the person tagging it and also other Internet users who are on the look out for the same topic or subject that has been tagged. People will also be able to easily find the tagged website or webpage with the help of descriptive keywords. Usually, people have to register with social bookmarking websites for creating social bookmarks for their use.

What social bookmarking does?
Social bookmarking enables the visitors of a website to get linked to other social bookmarking websites or other webpages with the help of a single link. In addition to this, it also helps users to search for websites by using keywords that will show websites ranking at the top based on the given keyword. Social bookmarking also keeps people updated on the latest trends and news. Some social bookmarking websites generate links to sites and articles and also allow their users or visitors to post their comments on these articles.

How does social bookmarking help?
First, social bookmarking helps you drive immediate traffic to your webpages, especially in cases where your site is tagged under popular tags. When you submit your site to social bookmarking sites, people can vote on your page quality, and more the number of people voting on it the more will be the visitor traffic to your website.

Second, social bookmarking also helps people making use of it to store webpages or websites that contain topics of their interest. It also helps them to enrich their knowledge on the subject or topic they have interest in.


Finally, social bookmarking also helps to arrange, search, and present any information easily and efficiently without much trouble.

Video Submission is a new Trend

One of the most recent trends today in building backlinks and driving traffic to a website is video submission. This process has of late become very popular among the savvy internet marketers as its easy to get started with it. Video submission is a process where you create a video which can be purely text based or containing a power point presentation and sound and then uploading and submitting this video to video submission sites. The video you create can contain a description of your products or service offerings, new launches, or any other matter that is appealing and can drive more traffic to your site.
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The main idea behind video submission is that search engines assign more weightage to pages containing videos. For instance, if you submit a video of your product on Youtube, then when anyone searches for that product on the Internet, the possibility of your video showing in the top results is much higher when compared to not having any video. Additionally, if you put a link pointing to your site in this video or under it, it can benefit you as well as your site. This is because when people watch your video, they see your products or services in it and if they are interested in what they see then they will visit your website to buy what they have seen and liked.

Advantages of Video Submission
Some of the key benefits of the video submission process are:
It helps in getting more traffic to your website.

It helps in building more backlinks for your site.

One video can be submitted to several video submission sites.

You can drive traffic from several video submission sites to which you have submitted your video.

Search engines give more weightage to videos.

How to create a video?
Since video submission is the most happening process to boost traffic to a site, it would be a good idea to start creating a video if you don’t already have one. If you have any text based content with you, it can be converted into a video by you speaking about it or creating a presentation out of it. However, it is important to keep in mind that a video must be interesting enough to be able to capture the attention of your audience and keep them engaged. It can also contain a demonstration of how users can use the product or particular software for their business.

How to gather content for your video?
Once you have chosen the topic you want to create a video on, you can then start talking about it before the video camera. When you put yourself on the video, it adds a more personal touch and builds more credibility. Also, it instills more trust in people and increases the chances of them connecting with you.

You can also create a video that contains the actions people need to take in order place an order for your product or use it. This can be done using a screen capturing software that will record a video of your actions on the computer. By demonstrating your ordering procedure, it will help people know how easy and secure it is to place an order with you. This can benefit you by driving more sales.

Finding your audience
Once you have created your video, you need to upload and submit it to the video submission sites who will allow you to host your video free of cost. You can check out sites like YouTube, AOL Video, Google Video, and many others and sign up to create an account with them. Each of these sites will guide you on hosting your video, assigning keywords to them, putting them under the correct category, etc. The main advantage of hosting your video on these video hosting sites is that you will free up your own disk space and not take up the bandwidth of your web server.

How Advantageous is RSS Feed, from an SEO Perspective

Backlinks today are an important part of the SEO process because when you build quality backlinks, your website stands a higher chance of getting indexed faster by the search engines. Also, from the long term perspective, it will help in boosting quality traffic to your site.

If you have gained an insight into the SEO world, you would have come across the word “backlinks” several times. For those new to the SEO industry, you might wonder what backlinks are and how essential they are for the success of websites.

In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.


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Backlinks today are an important part of the SEO process because when you build quality backlinks, your website stands a higher chance of getting indexed faster by the search engines. Also, from the long term perspective, it will help in boosting quality traffic to your site. Apart from this, building backlinks serves your bottom-line of website visibility by improving your page ranking and ultimately your ranking in the search engines.

Additionally, it is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website.
Search engines like Google give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results.

A backlink is considered as a quality link if:

a) It links back to your site with the keyword which you are optimizing for.

b) The website linking back to yours has the same theme as your website – this means that when your website contains an inbound link from another site, and that site has content related to your website, this inbound link will be considered as more relevant to your website. However, if this inbound link comes from a site that is totally unrelated to your site content, then it is considered as a less relevant backlink. Therefore, higher the relevancy of backlinks, the greater will be their quality.

For instance, if you have a website about furniture and you receive an inbound link from another website also containing furniture, then this backlink will be considered more relevant and of higher quality when compared to a backlink from a florist website.

Today, search engines watch out for websites that build quality backlinks slowly over time. Though it is quite easy to maneuver links on webpage's in order to attain a high ranking, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for backlinks gaining increased importance in search engine algorithms. Recently, search engines assessment for quality backlinks has become even tougher as there are many webmasters out there who make use of unethical techniques and deceive search engines to attain a higher ranking. These techniques are not only illegitimate but can also lead to your site getting banned.

Lastly, building quality backlinks could be a very time consuming and tedious process requiring a lot of patience, efforts, and also funds. However, it is a crucial step in creating blogs or any website since the quality and relevancy of backlinks can determine the success or failure of the site. Therefore, it is very important that you prioritize this in your SEO activity and hire professional SEO experts to whom you can outsource this task and achieve a better search engine ranking.

How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in the database

Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content

Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time)

Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors
 
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