“Semantic” is a word with a magic ring to it in search engine circles. The way it’s hyped makes you suspect it is the second coming of search. Hypes make me skeptical and I have been biding my time, waiting for the technology to mature. Now the time has come and I’m glad to present the top 5 semantic search engines.
What is semantic search?
A semantics search engine attempts to make sense of search results based on context. It automatically identifies the concepts structuring the texts. For instance, if you search for “election” a semantic search engine might retrieve documents containing the words “vote”, “campaigning” and “ballot”, even if the word “election” is not found in the source document.
An important part of this process is disambiguation, both of the queries and of the content on the web. What this means is that the search engine — through natural language processing — will know whether you are looking for a car or a big cat when you search for “jaguar”.
The five search engines below all use semantic analysis to sift through and present data. But, as you will see, they do not do this in the same way and present five different products.
When to use semantic search engines
Semantic search has the power to enhance traditional web search, but it will not replace it. A large portion of queries are navigational and semantic search is not a replacement for these. Research queries, on the other hand, will benefit from semantic search.
Read on to see our list of the top 5 semantic search engines and learn how they can improve your search experience.
Hakia
Hakia is a general purpose semantic search engine, as opposed to e.g. Powerset and Cognition (below), that search structured corpora (text) like Wikipedia.
Hakia search results are organized in tabs: Web results, credible sites, images and news. Credible sites refer to results from sites that have been vetted by librarians and other information professionals invites by Hakia to identify credible web sites.
For some queries (typically popular queries and queries where there is little ambiguity), Hakia produces resumes. These are portals to all kinds of information on the subject. Every resume has an index of links to the information presented on the page for quick reference.
The elements of these resumes will vary according to the nature of the query (e.g. biography, bibliography, timeline etc. for persons, government, economy, culture etc. for countries). Resumes are excellent for researching a topic and are my favorite Hakia feature.
Often, Hakia will propose related queries, which is also great for research.
For instance, if I search for Barack Obama, Hakia suggest I might be interested in information about Michelle Obama, Hillary Clinton, Democrats, Sarah Palin, John McCain, John Sununu and Joseph R. Biden Jr. as well.
For some queries Hakia presents really poor results, but it is still in beta and is improving rapidly.
SenseBot
SenseBot is a web search engine that summarizes search results into one concise digest on the topic of your query. The search engine attempts to understand what the result pages are about. For this purpose it uses text mining to analyze Web pages and identify their key semantic concepts.
This way SenseBot helps you get a better grasp of what the relevant term is about. In this way you do not have to go through a large number of web pages and comb through results with incomprehensible expert definitions (or any definitions at all).
The summary serves as a digest on the topic of your query, blending together the most significant and relevant aspects of the search results. It contains a tag cloud, relating your query to other relevant concepts and a list of sentences believed to define or describe your query. Each sentence is followed by a link to the source.
Not all of the summaries are informative or even intelligible, but that is likely to improve; Like Hakia, SenseBot is in beta. This is bleeding edge technology — it’s evolving as we speak.
Read our review of SenseBot.
Powerset
Powerseet is at present not a regular web search engine. It works best on smaller, relatively structured corpora.
The technology offers a comprehensive view of such information. You can test it on Wikipedia and Powerset definitely excels at this, structuring the information and presenting it in a way that, for research purposes, is a great improvement on Wikipedia’s own search engine.
You can enter keywords, phrases, or simple questions in the search box. On the search results page, Powerset often answers questions directly. My favorite feature is the way it aggregates information from across multiple articles.
“Factz” is a box that often appears in the search results and is a set of suggestions for reference queries based on the information available. For instance, when I search for Obama, Powerset offers links to information on what Obama has said about Robert Gates, Middle East, Pakistan, trade and more. Clicking one of these links brings up a box in the search results page with the actual words said by Obama and links to the articles in which the quotes appeared.
DeepDyve
DeepDyve DeepDyve is a powerful, professional research tool available for free for the general public.
It is a research engine that lets you access expert content from the “Deep Web”, the part of the Internet that is not indexed by traditional search engines (e.g. databases, journals etc.).
Researchers, students, technical professionals, business users, and other information consumers can search Wikipedia or deep web resources within these categories: Life Sciences and Medical, Physical Sciences, Humanities and Social Sciences, Business and Finance, Patents, Legal, Clean Technology and Energy, IT and Engineering.
Research sites’ search engines often rely on Boolean languages or hard-coded taxonomies, which constitutes a threshold and makes them hard to use (or even inaccessible) to anyone but insiders. DeepDyve is an advanced yet easy interface to these valuable sources of information.
Your query can consist of anything from a single word to 25 000 characters. The search results are presented in a complex manner with many advanced options for refining, sorting or saving your search. Despite the complexity, the search results are relatively easy to navigate.
Cognition
Cognition has a search business based on a semantic map, built over the past 24 years, which the company claims is the most comprehensive and complete map of the English language available today. It is used in support of business analytics, machine translation, document search, context search, and much more.
You can use Cognition’s technology to search one of four bodies of information:
• Public.Resource.org (currently 1,858 volumes consisting of 675,704 files of federal case law in XHTML format). The release comprises US Supreme Court Decisions and Court of Appeals decisions from 1950 on.
• MEDLINE (Medical Literature Analysis and Retrieval System Online) Abstracts: abstracts for life sciences and biomedical information from an international literature database. It covers the fields of medicine, nursing, pharmacy, dentistry, veterinary medicine, and health care, as well as fields with no direct medical connection, such as molecular evolution (currently 18,005,903 files).
• The English version of Wikipedia
• The complete New English Translation including text and translator notes of the Gospels of Matthew, Luke, John and Mark.
We tested Cognition on Wikipedia. On this huge volume of text, Cognition is especially useful for sorting out meaning in complex queries:
• Phrases like “historical houses of worship & historical temples”
• Meaning: “worker on strike” vs. “strike oil in California”
• Classes like “Indian tribes of Latin America” or “diseases of North American trees”
The technology that goes into solving queries like this is impressive and Cognition gives you valuable control over the assigning of meaning and classes in a user friendly way.
The presentation of the search results is less than perfect, though, and I wish the cognition team would learn from Hakia or Powerset in this regard.
Thursday, July 15, 2010
Friday, June 18, 2010
Make best use of Manual Directory Submission
The main goal of any website owner is to increase the traffic to his website. One way of achieving the goal is to submit the website manually in web directories. Submitting the website manually includes visiting every directory one by one and submitting the link of the website manually over and over again. Several companies take the difficulty of submission on their own for a fee, thus solving your problem. The benefits of manual submission get along a far road as the directory entries are of best quality and pose a greater result of being accepted and indexed.
Website directories usually accept all kinds of websites and then categorize them into different categories. Visitors who are in search of new and interesting information on the internet often bump into web directories. The more the visitors to your site, the better will be conversion link. Though there is one automatic submission process which makes the process of submitting links easy and in short time, but it will be regarded as spam by search engines. Automatic submission will make hard for the website to have a good rank on search engines. These days, most directories have installed Google Analytics to track the submission made by automated software, so one needs to be careful.
Manual submission makes the website owner to have higher control over submission process. Moreover, you can become specific by choosing the categories wherein the link can be submitted which is not provided by automated submission. With the implementation of Captcha code, usage of automated submission will limit the number of directories where you can submit to. Thus, purchasing automated directory submission software is a sheer waste of money. It is better to submit the link manually. The time that the web directory takes for listing the site depends on particular search engine or directory used. Although the process is tiresome, labor intensive and cost effective to build, but it offers better control over submissions.
While submitting the link to web directories, all that is needed is to fill out a submission form and your conformation as well as following guidelines and terms. The most crucial benefit derived from manual submission is that the quality of content and link will always be reviewed by human editor, thus increasing the credibility of the site.
Before submitting the link of your website, it is necessary to make sure that one’s website is designed in right way to take most of the advantage of traffic that is directed by submission in varied categories. While submitting, you must write title as well as link text while utilizing niche keywords. There must be a brief description of the website written in effective and attractive manner. You do not have to repeat the words and remain factual all the time. The content in your website must be keyword based.
Manual submission of website link to the web directories brings in traffic to your site and helps in topping the charts in search engine rankings.
Website directories usually accept all kinds of websites and then categorize them into different categories. Visitors who are in search of new and interesting information on the internet often bump into web directories. The more the visitors to your site, the better will be conversion link. Though there is one automatic submission process which makes the process of submitting links easy and in short time, but it will be regarded as spam by search engines. Automatic submission will make hard for the website to have a good rank on search engines. These days, most directories have installed Google Analytics to track the submission made by automated software, so one needs to be careful.
Manual submission makes the website owner to have higher control over submission process. Moreover, you can become specific by choosing the categories wherein the link can be submitted which is not provided by automated submission. With the implementation of Captcha code, usage of automated submission will limit the number of directories where you can submit to. Thus, purchasing automated directory submission software is a sheer waste of money. It is better to submit the link manually. The time that the web directory takes for listing the site depends on particular search engine or directory used. Although the process is tiresome, labor intensive and cost effective to build, but it offers better control over submissions.
While submitting the link to web directories, all that is needed is to fill out a submission form and your conformation as well as following guidelines and terms. The most crucial benefit derived from manual submission is that the quality of content and link will always be reviewed by human editor, thus increasing the credibility of the site.
Before submitting the link of your website, it is necessary to make sure that one’s website is designed in right way to take most of the advantage of traffic that is directed by submission in varied categories. While submitting, you must write title as well as link text while utilizing niche keywords. There must be a brief description of the website written in effective and attractive manner. You do not have to repeat the words and remain factual all the time. The content in your website must be keyword based.
Manual submission of website link to the web directories brings in traffic to your site and helps in topping the charts in search engine rankings.
Importance of SEO Companies
All the websites that are present on the Internet needs SEO services or better say effective SEO services to get noticed as they strive to reach their targeted customers by attaining higher search engine rankings. Some people might argue that their website ranks topmost in the search engine rankings and they do not require SEO services. But this is not true for the website. Even a website with the top ranking requires optimization services to maintain their position on search engines. This is because SEO (Search Engine Optimization) is a ferocious circle that requires constant ongoing efforts from experts who work on the behalf of the webmaster to fight an uphill battle in the search engine results.
What do they do?
A professional search Engine Optization Companies helps you support the identity of your website at an international level on the Internet. They bring into the notice of the Internet services, users and products that are being offered at your company's website. Strategic SEO (Search Engine Optimization) techniques are utilized for website promotions. As your website ranks on the top positions in the search engine result pages, the traffic on your website is increased tremendously.
How do they do it?
Scrutinizing the behavior of the Internet users allow SEO companies to develop new ways of promoting a website. Reliable SEO company experts also keep a constant eye on the frequent amendments that are made in the search engine algorithms and device their SEO strategies accordingly.
Long term benefits promised by professional SEO Company
If you wish to benefit in the long term from the advantages of professional provider, make sure they employ only white hat SEO techniques. Some of the best white hat SEO techniques that professional companies use for the long term success of a website are:
1. Link building - Inbound links, diverting the Internet users to the main website are created by the SEO experts all over the Internet on blogs, discussion forums and social networking sites. Reciprocal links are also made with websites that share a similar theme.
2. Selection of the right keywords - Accurate selection of keywords is also necessary for the success of a website promotion. The chosen keywords should attract relevant traffic to the website. The competence of these keywords must be checked.
3. "Content is the king" - This phrase is indeed true and holds a lot of importance in the Search Engine Optimization world. Search Engine Optimization consultants ensure that the content of the website is original, up-to-date, easy to read and have the appropriate keyword density. Over stuffing of keywords unnaturally may draw the suspicion of spamming towards the website. So, professional firms are quite alert in this regard.
4. Blogs, article and press release submission - As updated information is necessary to achieve higher rankings, press releases, blogs and articles are written by expert writers associated with professional SEO firms and the link of the website is included in the author's bio.
5. Web designing - Last but not least, the website designing of the company is also checked by the affordable SEO Amendments are Company are made in the website so as to make it search engine friendly.
Hence, the need for a professional SEO company and its affordable SEO services is irrefutable for online success of a website and business.
What do they do?
A professional search Engine Optization Companies helps you support the identity of your website at an international level on the Internet. They bring into the notice of the Internet services, users and products that are being offered at your company's website. Strategic SEO (Search Engine Optimization) techniques are utilized for website promotions. As your website ranks on the top positions in the search engine result pages, the traffic on your website is increased tremendously.
How do they do it?
Scrutinizing the behavior of the Internet users allow SEO companies to develop new ways of promoting a website. Reliable SEO company experts also keep a constant eye on the frequent amendments that are made in the search engine algorithms and device their SEO strategies accordingly.
Long term benefits promised by professional SEO Company
If you wish to benefit in the long term from the advantages of professional provider, make sure they employ only white hat SEO techniques. Some of the best white hat SEO techniques that professional companies use for the long term success of a website are:
1. Link building - Inbound links, diverting the Internet users to the main website are created by the SEO experts all over the Internet on blogs, discussion forums and social networking sites. Reciprocal links are also made with websites that share a similar theme.
2. Selection of the right keywords - Accurate selection of keywords is also necessary for the success of a website promotion. The chosen keywords should attract relevant traffic to the website. The competence of these keywords must be checked.
3. "Content is the king" - This phrase is indeed true and holds a lot of importance in the Search Engine Optimization world. Search Engine Optimization consultants ensure that the content of the website is original, up-to-date, easy to read and have the appropriate keyword density. Over stuffing of keywords unnaturally may draw the suspicion of spamming towards the website. So, professional firms are quite alert in this regard.
4. Blogs, article and press release submission - As updated information is necessary to achieve higher rankings, press releases, blogs and articles are written by expert writers associated with professional SEO firms and the link of the website is included in the author's bio.
5. Web designing - Last but not least, the website designing of the company is also checked by the affordable SEO Amendments are Company are made in the website so as to make it search engine friendly.
Hence, the need for a professional SEO company and its affordable SEO services is irrefutable for online success of a website and business.
Planning a marketing strategy for the online businesses
Marketing is often considered as the backbone of any sort of business, whether it is an online business or offline business. Marketing is the only proper way to notify the target customers about the business, so that they can go into business deals with the company. If the target customers cannot get to know about a business, then cannot make any sort of deal with that company which is a sure loss for the company. Now, if the business is an online business; then the main tool for marketing is the website. Promoting the website to the worldwide target customers should be the main aim of the website owners. The more people they can reach, the better is the chance of success for that business. However, this is a very difficult task and only proper Search Engine Optimization tool can help the websites to reach the worldwide target customers. To get noticed by the worldwide internet users, the website must attain superior rank in the search engine; this is only known way to reach the target customers from all over the world.
Search Engine Optimization has helped the website owners to a large extent in promoting their business. It is often considered as the backbone of the websites. Without proper marketing online strategy it is almost impossible for any website to get proper business deals. When any website is published in the internet, it remains invisible to others. At that moment, the websites need proper Search Engine Optimization which helps the websites to rise up in the page rank of the search engines. After few months of proper website optimization, the websites succeed in attaining superior rank in the search engine’s pages. And at this time it gets highly noticeable to worldwide target customers. SEM tools have proved to be extremely essential for the progress of the websites in the cyber world; without proper optimization no website can survive in the tough competition of the internet market.
Website optimization consists of two main steps; the on-page optimization and off-page optimization. Both of these optimization processes are extremely important for the websites. In the on-page optimization, the SEO companies perform several tasks on the pages of the websites and for that they may even have to hire a programmer. On-page optimization is pretty difficult, but can help the advancement of the websites to a large extent if properly conducted. Besides this, the off-page optimization is also very important for the websites; it is not as difficult as the on-page optimization but helps the websites to a large extent. The Search Engine Optimization companies which can perform both these optimization techniques successfully and completely, succeed in helping the websites get a superior rank in the pages of the search engines. When any website owner goes for a Search Engine Optimization company, he should always go for the experienced and efficient ones. SEO management techniques are pretty complicated and only the experienced SEO companies which have adequate knowledge on the internet market condition can succeed in helping the website owners reach their goal.
Search Engine Optimization has helped the website owners to a large extent in promoting their business. It is often considered as the backbone of the websites. Without proper marketing online strategy it is almost impossible for any website to get proper business deals. When any website is published in the internet, it remains invisible to others. At that moment, the websites need proper Search Engine Optimization which helps the websites to rise up in the page rank of the search engines. After few months of proper website optimization, the websites succeed in attaining superior rank in the search engine’s pages. And at this time it gets highly noticeable to worldwide target customers. SEM tools have proved to be extremely essential for the progress of the websites in the cyber world; without proper optimization no website can survive in the tough competition of the internet market.
Website optimization consists of two main steps; the on-page optimization and off-page optimization. Both of these optimization processes are extremely important for the websites. In the on-page optimization, the SEO companies perform several tasks on the pages of the websites and for that they may even have to hire a programmer. On-page optimization is pretty difficult, but can help the advancement of the websites to a large extent if properly conducted. Besides this, the off-page optimization is also very important for the websites; it is not as difficult as the on-page optimization but helps the websites to a large extent. The Search Engine Optimization companies which can perform both these optimization techniques successfully and completely, succeed in helping the websites get a superior rank in the pages of the search engines. When any website owner goes for a Search Engine Optimization company, he should always go for the experienced and efficient ones. SEO management techniques are pretty complicated and only the experienced SEO companies which have adequate knowledge on the internet market condition can succeed in helping the website owners reach their goal.
Why Choose Local Search Engine Marketing
The potential of the Internet is no longer unknown to the global citizens in this technology-enabled century. Today, the Internet is an integral part of our lives and it is the focus around which all our social and commercial lives revolve. Nowadays, before we go out to purchase anything, we make a thorough research of the product on the net. As an industrialist, it should be our attempt to utilize the websites to promote and represent our products appropriately. Search Engine Optimization is a set of techniques that helps to improve the projection of the visibility of your website in the search results which are produced by the primary search engines. There are several such techniques that are legally permissible that can get your web site's visibility much better in the search results; local search engine marketing is one such techniques.
History of local search engine marketing
If you are a technology-enabled industrialist, you must be knowing that through the medium of your website, you can reach out to nearly all probable customer across the world. You also have the opportunity to deliver your and services to almost every possible country by the means of shipping companies. But there is a truth which you cannot afford to disregard. Every business carries out a good amount of its dealings in a restricted geographical area near the place where it is located. This is very normal when you are looking at it from its operational and logistical standpoints. Therefore one out of the many in the set of SEO techniques is what is called local SE marketing.
What is this local search engine marketing?
This particular concept mainly depends on local search engines and directories. These offer you to join them and set up your own profile. They also allow you to post your link. There are several search engines which work in specific regions and countries. These are approached by people who look for regional products and services. You can get a good chance for a better search-rank in this local SEs. Local Search Engine marketing targets a restricted environmental area.
Benefits of local search engine marketing
* the cost of listing in a local SE is far less than anywhere else
* you can update all matters regarding your business anytime and from anywhere
* you are provided with a free map that points out to your location
* your chances of a better visibility in other search engines are improved and you can work in accordance with other SEO methods.
History of local search engine marketing
If you are a technology-enabled industrialist, you must be knowing that through the medium of your website, you can reach out to nearly all probable customer across the world. You also have the opportunity to deliver your and services to almost every possible country by the means of shipping companies. But there is a truth which you cannot afford to disregard. Every business carries out a good amount of its dealings in a restricted geographical area near the place where it is located. This is very normal when you are looking at it from its operational and logistical standpoints. Therefore one out of the many in the set of SEO techniques is what is called local SE marketing.
What is this local search engine marketing?
This particular concept mainly depends on local search engines and directories. These offer you to join them and set up your own profile. They also allow you to post your link. There are several search engines which work in specific regions and countries. These are approached by people who look for regional products and services. You can get a good chance for a better search-rank in this local SEs. Local Search Engine marketing targets a restricted environmental area.
Benefits of local search engine marketing
* the cost of listing in a local SE is far less than anywhere else
* you can update all matters regarding your business anytime and from anywhere
* you are provided with a free map that points out to your location
* your chances of a better visibility in other search engines are improved and you can work in accordance with other SEO methods.
Wednesday, June 2, 2010
Four reasons why Google might not use the anchor text in the links to your website
The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
The link text (also called anchor text) is the text that is used in text links. Example:
Learn Search Engine Optimization Tips
Unfortunately, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor tag:
1. The nofollow attribute
This is a no-brainer. Links to your website that use the rel="nofollow" attribute don't pass the link text to Google. Example:
SEO
2. Invalid characters in the URL
If an URL contains invalid extra characters then chances are that search engines won't be able to index the link correctly. Example:
Learn Search Engine Optimization Tips
In this example, there's a space at the end of the URL. Some webmasters found out that anchor text is not passed to Google if the link contains an extra space character.
Note that most browsers are able to correct this link and they will display the web page correctly. Unfortunately, search engine spiders seem to have more difficulty with malformed links (or they take them as a signal of low quality).
3. The links use 301 redirects
Google's Matt Cutts recently confirmed that Google won't consider all anchor texts that are used in 301 redirected links. Example:
SEO
The web server redirects "http://portaltechnologiespark-learnseo.blogspot.com/page.htm" to "http://portaltechnologiespark-learnseo.blogspot.com" with a 301 redirect. In that case, it's likely that Google won't use the link text.
4. The first link passes the link text
If a page links twice to the same page then Google will use the first link text and discard the other link texts. Example:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
The first and the second link go to the same URL. In this example, Google will use the link text of the first link, which is "A leading SEO resource focused". The link text of the second link will be ignored by Google.
If the second link points to another page of the linked website, then both link texts will be used by Google:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
The link text (also called anchor text) is the text that is used in text links. Example:
Learn Search Engine Optimization Tips
Unfortunately, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor tag:
1. The nofollow attribute
This is a no-brainer. Links to your website that use the rel="nofollow" attribute don't pass the link text to Google. Example:
SEO
2. Invalid characters in the URL
If an URL contains invalid extra characters then chances are that search engines won't be able to index the link correctly. Example:
Learn Search Engine Optimization Tips
In this example, there's a space at the end of the URL. Some webmasters found out that anchor text is not passed to Google if the link contains an extra space character.
Note that most browsers are able to correct this link and they will display the web page correctly. Unfortunately, search engine spiders seem to have more difficulty with malformed links (or they take them as a signal of low quality).
3. The links use 301 redirects
Google's Matt Cutts recently confirmed that Google won't consider all anchor texts that are used in 301 redirected links. Example:
SEO
The web server redirects "http://portaltechnologiespark-learnseo.blogspot.com/page.htm" to "http://portaltechnologiespark-learnseo.blogspot.com" with a 301 redirect. In that case, it's likely that Google won't use the link text.
4. The first link passes the link text
If a page links twice to the same page then Google will use the first link text and discard the other link texts. Example:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
The first and the second link go to the same URL. In this example, Google will use the link text of the first link, which is "A leading SEO resource focused". The link text of the second link will be ignored by Google.
If the second link points to another page of the linked website, then both link texts will be used by Google:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
Six things you can do to remove bad press from the search results
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them.
Reputation first aidSome customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
What can you do if web pages with negative comments appear on Google's first result page for your company name?
1. Fix the problem
If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review.
2. It doesn't hurt to ask
Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue.
3. Give web pages with positive comments a boost
If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site.
Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.
If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg and Delicious.
4. Ask for testimonials from happy customers
If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com or similar sites.
5. Add your website to company wiki pages
Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia.
These Wiki pages will also appear in the search results when someone searches for your company name.
6. Make sure that your own website tops the search results
If your own website comes first for your company name then most people will click on your link and don't look further. Use IBP to make sure that your own web site has position 1 in the search engine results.
Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.
Reputation first aidSome customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
What can you do if web pages with negative comments appear on Google's first result page for your company name?
1. Fix the problem
If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review.
2. It doesn't hurt to ask
Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue.
3. Give web pages with positive comments a boost
If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site.
Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.
If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg and Delicious.
4. Ask for testimonials from happy customers
If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com or similar sites.
5. Add your website to company wiki pages
Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia.
These Wiki pages will also appear in the search results when someone searches for your company name.
6. Make sure that your own website tops the search results
If your own website comes first for your company name then most people will click on your link and don't look further. Use IBP to make sure that your own web site has position 1 in the search engine results.
Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.
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