Friday, April 30, 2010

Reverse SEO Restoring Online Reputations

Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others.

Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous. Names are often unattached to forum threads, blog posts, and even entire websites. Therefore, it is difficult to track and address the source of the complaint. Moreover, the growing popularity of social networking platforms has made it easier than ever for anyone with a mild grievance to give weight to their grudge. If you or your company have been the target of bad press online, it may be time to launch a reverse SEO campaign.

In this article, we'll clarify how negative publicity gains traction within the search engines, and how it can lead to a public relations nightmare. We'll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

Controlling Bad Publicity With Reverse Search Engine Optimization

To appreciate why reverse SEO is effective, you should understand how negative press takes root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criteria. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

A lot of the bad press that targets companies (possibly even yours) is placed on websites that meet key ranking parameters in the search algorithms. That means the negative publicity can climb into the top positions and gain exposure. When people search for you or your company, they'll see the bad press. That damages your reputation.

Reverse search engine optimization is an ORM strategy that pushes negative publicity from the top search positions. By moving the bad press off the first page of listings, reverse SEO limits its exposure and stifles its impact.

Ingredients For An Effective Reverse SEO Campaign

Like search engine marketing, reverse SEO uses a methodical, multi-pronged approach to protect your online reputation. The first step is to identify the sites and pages that contain negative publicity about your company and that are ranking for important keywords. Those keywords might include your name, that of your company, or key employees.

The second step of reverse SEO is to analyze those sites and pages for their respective ranking authority. That will help you determine the effort and tools you'll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing. A negative PR blitz that is spreading across social networking sites is more difficult to overcome than a single blog post that is on a non-authoritative domain.

The third step is to gather the necessary tools and execute your reverse SEO campaign. Such tools might include optimized press releases, a new network of competing sites and blogs, social media profiles, and a social bookmarking program. Reverse SEO may also include heavy content syndication to build high-quality links. A search engine marketing specialist will have these tools at their disposal.

Reverse SEO Begins Before Negative Press Emerges

The best time to launch a reverse SEO campaign is before bad publicity appears in the search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough thematic links pointing toward it. However, once it ranks, it will gain exposure. That exacerbates the problem.

Negative press can spread rapidly as people attach the press to their own blogs, sites, forums, and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a reverse SEO campaign upfront, you can prevent the negative publicity from gaining exposure in the first place.

Protect Your Online Reputation With Reverse SEO

Reverse SEO should play a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, lazy journalists, and malicious competitors to tarnish your name. And when it happens, it is usually done under the cover of anonymity. Anonymity makes the complaint or grievance impossible to address in private.

Launch your reverse SEO campaign now - before trouble strikes and the damage begins to gain momentum in the search engines. In a year's time, you'll be glad you did.

Tuesday, April 27, 2010

The Google Duplicate Content Penalty

The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.

The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google's own words "There is no such thing as a duplicate content penalty". This comes directly from Google's Webmaster Central Blog.

That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google's main software engineer, and other Google experts, people still argue and complain about the Google 'duplicate content penalty'.

So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official statements, and in applying what I learn, I achieve excellent results for my web pages on Google search engine listings: and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.

As a professional article writer whose customers trust to get them the best results from the articles I write, I have to be very aware of the policies and the way the algorithms work of each of the major search engines, and so I am as qualified as anybody to comment on myths such as this.

The Truth of the Google Duplicate Content Penalty

There is no duplicate content penalty. Google's major search engine function is to provide a customer the best possible results for a search, based upon the search term (keywords) that the customer has used in the Google search box.

Google's customers are not:

1. You, who use it to get your web pages listed.

2. Adwords advertisers that use Adwords to advertise their products.

3. Corporations or individuals that use it to have their web pages listed.

4. Internet marketers who recommend others to use Google for advertising or searching.

Google's customers are those seeking information, whether that is to solve a problem, where to purchase a product at the cheapest price, find a sports result or to get directions to a specific location. Everybody that uses Google uses a search term to find some information that they need. That search term is what you and I refer to as a keyword.

If Google detects several web pages offering exactly the same content, its algorithms will select that which best offers the information required and list that. It might also list one or two other pages offering exactly the same content if there are good reasons for it doing so (e.g. more links to other relevant websites, more other relevant pages on the domain, and so on).

So, not all duplicate content pages will be refused a listing. If these duplicates are articles, then the algorithms that the spiders carry on their backs will take the links from these articles into consideration, the authority of the directory on which it is published, and other factors, before deciding which should be listed. It is wrong to believe that this decision has a chronological factor, but, if you include a link in your article Resource section to your web page that contains the same article, then your page is liable to be listed above the others, partially because of a greater number of links back to it from the other copies, and partially because your entire site is liable to be more relevant than these others to information being sought by Google's customer.

This is not because yours was created first, but because it better meets Google's criterion for authoritative back-links. However, if the rest of your website is not equally authoritative, your page might be listed behind another with the same content or even not listed at all.

All of this is designed by Google so that its customer is offered the most relevant range of results to the keywords they used. That is what Google is for, and is its ultimate objective. Google will not penalize any individual or any website for publishing what you refer to as 'duplicate content', and it will take your version into consideration for publication just as any other version.

What counts in the long run is which version Google's algorithms believe to be most likely to provide the best possible information to the person seeking it, and if that means not publishing a whole host of duplicate information, then that is only fair, isn't it? If you used Google to find some information, you wouldn't want to find page after page saying exactly the same thing, would you?

No, and neither does Google. A Google listing comes from its indexing of billions of web pages that contain the keywords used by the searcher: both in relation to the entire phrase and to the individual words used in the search term. If you want your copy to be different, make some minor changes and perhaps change the form of the keywords, but most importantly, change the title and the introductory paragraph to which the crawlers will take special notice.

You then have a better chance of your version being listed along with some of the others, but remember: the next time you use the term 'duplicate content' you are using a term that does not exist in Google's vocabulary for any reason than to deny its existence. The Google Duplicate Content Penalty does not exist: the truth!

Monday, April 26, 2010

Your Corporate Identity Stand Where

Whether you direct a corporation or own an independent operation, your corporate name will set the pace and tone. However, a great business name alone will not guarantee success. Additional key factors to consider include:

--Logo design and corporate identity package--
Since a majority of people are extremely visual, a strongly designed logo can work wonders in establishing your identity. Visual design is a language in and of itself. If you don't have a logo, you are selling yourself short... if you have a poorly designed or unprofessional logo, you could be turning business away.

--Corporate Name "by-line"--
Many corporate names do not describe or even indicate the kind of products or services offered. Examples are corporate brands like J & R Industries or Red Moon. In such instances, a solid by-line can offer added valuable and concise information, lending clout to the name itself.

--Product Names--
Product names are certainly just as important as the names of the businesses that market them. But how can a product name best do its job in grabbing the attention of a customer or client? Some folks figure it's all about choosing a brand that is totally unique and unconventional like Uggs or Spanx. Others believe a descriptive name will do the trick. In the end, a name that engages emotion while providing a hint of description is likely to be the most successful. Go into any store, and you'll come across tons of product names you've never heard of, which means the product itself may be great but the brand is not. Yes, while the names Snickers, Corvette and Popsicle have proven to be tried and true winners, the same cannot be said for Edsel and Titantic.

Here are some points to consider when establishing a name for a product:

--A great name should last.
Years ago, product names were created to appeal to the public long-term. Consistent advertising campaigns turned many brands into household names. Just think of those Brill Cream ad along the highways or those for Timex that proved they "just keep ticking." But then many companies made a decision to put less emphasis on marketing a product name and more emphasis on marketing sales by focusing on price. Soon, one product name was blending with the next, and something was lost. Today, there's a move toward restoring the "personality" in a brand. And that means if you choose a ho-hum name for your product, you're likely to get lost in the shuffle. Develop a brand for your product that can work in multiple cultures for decades to come by telling a "story."

--Know what you want your product to do.
Choosing a great brand does not take place by means of committee. You could gather a roomfull of so-called experts, and have them debate winning names for hours. And in the end, you could well end up with a loser. As you begin the naming process, go out and talk with potential customers to see what they look for in a name product like yours. Do a bit of surveying, and then use that information in conjuction with your own inner sense. What feels right to you? After all, the person who gave birth to an idea is the one who really "knows" the personality.

--Stand out from the competition.
As you develop a name for your product, raise the bar for the whole industry. In other words, don't attempt to fit in with all of your competitor's names. Rather, dare to set a new standard. That's certainly what Apple Computer and Nike did with their products. When you set a new standard, the public will gravitate toward your product because of the motivational experience they believe it can produce.

--Consider your brand to be an evolving metaphor.
People love stories and metaphors because the imagination is engaged when considering imagery, and because stories and metaphors reach deeply into human experience beyond words. The "Cabbage Patch" dolls stirred imagination through the name, since this brand allowed for all kinds of evolution around the birth of these little creatures in a whimsical cabbage patch. The first name for these dolls was "Little People," a name that had nowhere near the metaphorical potential as the eventual name.

--Be sure your brand engages the emotions.
Air Jordans didn't sell because folks were interested in advanced construction of the soles. Rather, every time they thought of Air Jordans, they could picture Michael leaping to make a winning shot. Products help us connect to our dreams, and good product name will

--A great product name is supported by strong reputation and integrity.
Before introducing your product, set an internal standard that will be not only the foundation for this product but all those to come. Levi Jeans have established a high standard that has lasted through decades, giving the name an added boost.

--Don't go for "hip."
A great brand isn't contrived or forced and that means names that seem "cool" or "hip" will seldom be enduring. The public wants value in a product, and they also want value in a name.

How would you promote an enterprise that lacks a defined title or brand

In considering these questions, it doesn't take long to realize that a business name plays a huge role in letting the world know you exist. A business name is a constant touchstone, connecting your purpose with the public you serve.
Comparing Then to Now...

Naming a business in the year 2007 requires more know-how and awareness than ever before. No longer is it as simple as putting a family name on your office door or store front. Nor can you count on a blend of your first name and service description to do the trick on a business card. Sure, the likes of Henry Ford, Marshall Field and Montgomery Ward, didn't have to invest much thought or money into a unique brand. In their time, few people had the resources or know-how to start their own businesses and if they did, professional identity was considered synonomous with the family or individual that stood behind the company. In other words, naming was a no-brainer. When driving down Main Street in any town across America in past decades, you'd see a bevy of business names like Joe's Plumbing, Gloria's Boutique, McAllister Legal Services or Smith & Sons Jewelers. Back then, little thought or consideration was given to the process of business naming, since it was enough to be descriptive while identifying ownership.

We entered a new millenium, and corporate America was undergoing some big changes. Large companies reorganized, leaving many employees, who thought they had security, suddenly without a future. As giant conglomerates rescued sinking ships from imminent bankruptcy, many companies and corporations spent thousands (and sometimes millions) developing catchy, unique titles and logos to give themselves and their offshoot divisions an edge. And some of those folks facing premature retirement, decided to grab for financial freedom by giving the business world a try. Every day over the past several years, hundreds of small companies are popping up everywhere with hopeful entrepreneurs seeking to outdo growing competition with unique ideas or the best deals. The internet is now a permanent presence as an important means of marketing. With the rapid evolution of the world of business, the process of naming a professional enterprise has become more complex than ever.
So What's Important?
So what's important to consider when naming or renaming a business today? Of course, sight and sound are at the top of the list when it comes to the key ingredients in a successful brand. If a name doesn't look good on signage... or if it's tough to say, spell or remember, there won't be a lot of staying power. Secondly, a name should provide positive or intriguing associations for the greatest percentage of the probable customer base. Just about everyone loves the imagery of a star, so Starbucks couldn't go wrong choosing that word as a primary syllable in their identity. On the other hand, a term like "slimy" or "mad" might be more challenging to integrate into a name. Suggesting a pleasant mood or actively engaging the imagination could be the means to a happy ending. For instance, the moniker of Arizona spa resort, Miraval Life in Balance soothes toward relaxation while scares those who are unemployed into action!
Sight, sound and positive association are somewhat obvious components in the process of naming, but there's an often overlooked key ingredient that can break or make a brand silently... the subliminal frequency. Yes, every word in language carries a silent vibration that is generated by the vowels and consonants present in a word pattern or equation. Just like the frequency of a color will unconsciously affect human response, so too, the frequency of a word will influence the human energy field. You may hate the color pink and never wear it, but walk into a pink room and you'll find yourself calmed into a relaxed state... like it or not. In a similar way, you'll recognize a mood of solid responsibility when you see the name IBM... and you'll somehow sense that the Ritz-Carlton is all about luxury and appealing image just by hearing the name. Although subliminal frequencies of language are hidden from the five senses, a professional nameologist can readily determine the most advantageous name vibration for a particular enterprise.
Even the best business name is at the mercy of the person in charge. That means every potential business owner should evaluate his or her name for strength and balance before finalizing the name of the business... and before signing those corporate papers. Determing if you should use your middle name or initial in your business title will give you an edge as you embark on your new venture. And larger corporations would do well to evaluate the name dynamics present for CEO candidates. While the name Enron in itself was poorly structured with regard to its silent sound frequency, the name Ken Lay put a few extra nails in the impending coffin, since this is a moniker that encourages its name bearer toward impetuous action irresponsible thinking.
Finally, in the age of the internet, securing a solid internet presence is imperative. The name you choose, should have .com availability, so that your web address will be easy to find for your many customers and clients. Settling for a .net or .biz address could well have you lurking in the shadows, rather than being center-stage.
Key Ingredients for a Successful Business Name
1. Sight and sound
2. Positive association... and imaginative potential
3. A complementary subliminal influence... by way of the silent language frequency
4. Strength and balance in the name/names of the business owner and/or CEO
5. Availability of a .com internet address

Online reputation management with SEO

is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.he goal is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online sentiment about it.

Being mentioned in social media can be a threat if not dealt with correctly, but can also generate great benefits if used the right way. It’s all about buzz and sentiment, and how you manage it."

Online Reputation Management or ORM, (* Brand Reputation Management or BRM in UK) requires more targeted optimization since the goal is to remove negative URLs from the top 1-2 pages of Google result pages.

Here are my tips for ORM:

1. Check if the website pointed to by the URL of the negative article or post has a free article submission link. Create and publish an positive and informative article regarding the ORMed website on this article website. This gives positive feedback to the ORMed website. Add links to the article that point to the ORMed website. Perform off-page optimization / link submissions that point to this article.

2. Push the lower ranked URLs higher by performing link submissions that point to these lower ranked URLs. You are in fact performing SEO for the positive URLs. This will take much of your time since you have several links (about two pages but depends on how far back from Google search results you want the offending links listed) to push higher in Google search results.

3. Use microblogging and social bookmarking sites to push the positive links higher. These sites are indexed faster by major search engines and you will see immediate results in less than an hour.

There are several websites that have more detailed info about Online Reputation Management. You just have to Google it.

What is Online Reputation Management?

It is rare that a successful long standing company does not at some stage have some kind of negative feedback from a competitor who is jealous, a dissatisfied client, a prima-donna who wants to look special or just someone who simply wants to rock the boat. Of course the vast majority of website owners do not have a problem with their reputation.

However, with more and more user- generated content media and social media opportunities, there is the danger that negative comments/posts can find themselves in the top 10 of Google, or even worse, above-the-fold on a search for your company name, individual name, brand/product name or main keywords.

I am a great believer in free speech. However, free speech has its drawbacks. Sometimes negative feedback can get written with little justification or evidence provided. This can be disastrous PR wise, especially for strong brands.

Sometimes, however, negative comments are justified. In this case, a marketing manager will still want the “negative” page on the second page of Google results. It is a bit of a problem for SEO companies to offer this service, as they could be seen as manipulating Google to the detriment of users if there is a real basis for negative comments, and could themselves face a problem with their reputation. “ABAKUS helping the XYZ cowboys to gain reputation!”. This article, however, assumes that the reputation management is justified.

Who Needs Reputation Management?

Anyone in any kind of business needs a reputation management plan, including those who are just beginning their careers.

•Career Development and Reputation Management. Anyone beginning a career or changing jobs can benefit from reputation management. One of the first things a hiring manager does when he or she receives a promising resume is to enter the name of the applicant into a search engine. As a job seeker, you want to make sure that what your potential employer sees on the internet makes the best impression possible. One incriminating photograph or inappropriate blog comment could take you out of the running immediately.

•Brand Reputation. If you’re marketing a product or service, you want to make sure that the information about your product or service floating around on the internet is positive. Consumers regularly use the internet to research purchases and will immediately write off any brand or company that has made a poor name for itself. Even one bad review can turn a consumer off completely.

•Online Crisis Aversion. If you’re running a business, you will likely undergo a crisis at some point or another. The Taco Bell incident mentioned above is a good example. Another example is Jet Blue, the airline that made its passengers sit on a tarmac for the better part of day while waiting out a storm that was tearing through the east coast. There is no doubt that a crisis of some ilk will happen to your company, and you’ll need a stellar reputation management to help you deal with it.

•Anonymous Online Defamation. Online character defamation can be a serious issue for businesses and individuals. The laws surrounding character defamation and free speech are tricky, so if you find that some anonymous person on the internet has created content about you that doesn’t present you in the best light, the quickest and easiest way to deal with it is through reputation management.

•Government Public Relations SEO. Surprisingly, government organizations haven’t been known to use SEO to its fullest potential. Electoral campaigns and international conflicts are but two of the many situations in which officials can benefit from government online PR and reputation management by making sure that internet users find positive information when they conduct online searches about public policy, tourism, and conflicts.
It’s clear that the number of people and businesses who could benefit from reputation management is immense. And both proactive and reactive reputation management are key.

What Can SEO 1 Services Do To Help?

Reputation management is an involved process, and one that you simply can’t afford to tackle on your own or leave to someone who doesn’t know how to do it well. Bad press can ruin your business, so it’s worth the time and effort to enlist the aid of someone who can do reputation management right the first time.

If the information that needs to be buried is minimal, customers can expect to see the positive effects of reputation management within a few months. For businesses that have experienced a large amount of damaging press, the process can take as long as a year. This means that you simply can’t afford to wait to start your reputation management campaign.
....Our Business Partners....

Rainrays Web Directory

Earn upto Rs. 9,000 pm checking Emails. Join now!