Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.
Domain Extension - .com or .net For the Global Market. Use .co.in for INDIA Country specific traffic
Host Location - If your attracting UK business host in the UK.
URL Names - include relevant keywords - unique to each page.
Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
Navigation Structure - Keep it simple.
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