Measuring Results

Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.

Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you. If you start picking up high quality unrequested links you might be near a Tipping Point to where your marketing starts to build on itself.

Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links poiting at your site and analyze how well your site should rank. Depending on how competitive your marketplace is it may take anywhere from a few weeks to a couple years to establish a strong market position. Rankings can be a moving target as at any point in time


* you are marketing your business
* competitors are marketing their businesses and reinvesting profits into building out their SEO strategy
* search engines may change their relevancy algorithms

Measuring Results

Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.

Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you. If you start picking up high quality unrequested links you might be near a Tipping Point to where your marketing starts to build on itself.

Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links poiting at your site and analyze how well your site should rank. Depending on how competitive your marketplace is it may take anywhere from a few weeks to a couple years to establish a strong market position. Rankings can be a moving target as at any point in time


* you are marketing your business
* competitors are marketing their businesses and reinvesting profits into building out their SEO strategy
* search engines may change their relevancy algorithms

Link Building

Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others. The below Google TouchGraph image shows a small graphic representation of sites in the search field that are related to SeoBook.com based on linking patterns.




Link building tips


* try to link to your most relevant page when getting links (don't point all the links at your home page)
* mix your anchor text
* use Yahoo! Site Explorer and other tools to analyze top competing backlinks
* don't be afraid to link out to relevant high quality resources

Link building strategies

* submit your site to general directories like DMOZ, the Yahoo! Directory, and Business.com
* submit your site to relevant niche directories
* here is more background on directories and SEO
* if you have a local site submit to relevant local sites
* join trade organizations
* get links from industry hub sites
* create content people would want to link at

Search Engine Indexing Limits.

1. Page File Size==> No more than 150 kilobytes (Before Images, CSS and other Attachments).

2. Amount of links==> No more than 100 unique links per page.

3. Title Tag==> No more than 70 characters.

4. Meta Description==> No more than 155 characters.

5. Parameters in URL==> No more than 2.

6. Depth of URL==> No more than 4.