Friday, December 4, 2009

Managed Internet Marketing with one way link campaigns

What is it and why is it important to SEO?
One way links are one way inbound links that are pointing to your website. Good quality, relevant, one way links help to achieve a high position in search engine results.

The quantity, quality and relevance of the anchor text of inbound links to your site is extremely important to Google. Anchor text is the visible text of a link to another site. Therefore, having a large number of these links is vital to any online business.
But how many should I have?
The only way to answer this is to find out how many inbound links your competitors have pointing to their website. The higher the number of inbound links they have means you need to aim to have more.

However, we have to stress the word 'relevant'. If an inbound link is relevant to your website, then the search engines will consider it a quality link and will take notice of it. Search engines include link popularity in the way they evaluate the web pages they include in the search engine databases. These inbound links are seen as a positive vote indicating the quality of the web page the link is pointing to.

A one way link building programme is extremely time consuming and requires continuous work - which is why we offer it as one of our managed services. We do the work, while you concentrate on your business.

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