Link building is the most dreaded task of all serious SEO’s. Here are five quick and easy backlink building tips that you can apply today!
Link Building Tip #1 – Get Active in Your Community
I’m not talking about joining the local country club here (although that would be fun…), but rather about joining forums that are relevant to your niche. You want to find a forum (or forums) that is active and well ranked, and place your link in your “signature” section. This way, whenever you contribute to the forum (i.e. say something), you’ll be building backlinks. It is vital that your posts are of informational and educational use, and that you don’t just abuse the system in order to gain links. You’ll get banned quicker than you can say “backlink” if you do this. Contributing to the community is of the essence here.
Link Building Tip #2 – Suss Out Your Competition
Write down the website addresses of the top five results for your desired keyword. Then, using Google, type in “link:website” (replace website with the actual website address). This will show you where each site is getting their links from (well, most of them in any case) and hopefully spark some ideas for your site.
Link Building Tip #3 – Get Writing…
Writing and submitting articles is definately one of the most popular link building tactics around. You simply write a short article (400 – 600 words) and publish it on as many article directories as possible. Each directory will allow you to place your link in the “resource box”, thus growing your number of backlinks. You might be wondering “But what do I write about?”. The answer is simple – write about your area of expertise. So if you’re a handyman, write about some basic DIY tasks that people can carry out. Write how-to’s, 101’s and the like – Just give it some thought, it’s well worth it…
Link Building Tip #4 – Submit To Directories
Wherever there is an industry, you’ll find directories, especially on the internet. Do a search for your keyword and the word “directory”. Sign up to as many of them as possible – it’s a free link every time, and you might even find organic traffic (people) finding you on these directories (that’s what they’re there for, after all).
Link Building Tip #5 – Get Blogging
My final tip is to get blogging, or at least commenting on other people’s blogs. Have a look for relevant blogs and post some useful comments where suitable. Each comment will earn you a free link, plus potential direct traffic if the blog is popular and well followed. A word of warning though – make sure that the blogs don’t use “nofollow” tags, as this will render your link null and void in the eyes of the search engines.
And there you have it! Five easy link building tips that you can apply today. Best off all – they’re all absolutely free… Remember, link building is an ongoing exercise, and the more you make it a habit, the easier it will become. The only cost is your time and effort.
Showing posts with label Search Engine Optimzation. Show all posts
Showing posts with label Search Engine Optimzation. Show all posts
Friday, August 20, 2010
10 Steps To Getting The Click
There are a number of steps a webmaster can take to encourage visitors to “click” on a link or graphic located on their website. The following steps will help “get the click
1. Colors
Use contrasting colors for links. This makes the links easier to discern from other text on a web page. Also, avoid placing links against a patterned background, as it will make it much more difficult to read the link text. Bottom line, the link color should stand out from the rest of the web page, and be easy to locate.
2. Link Traits
Underlining is still the universal indication of a link. Using the “underline” for links will send a clear message to website visitors about which text on the webpage is just text, and which text is actually a hyper-link. And along this line of thought, you should avoid using underlining for text that is not a link, just to avoid confusion.
3. Visible
Make all the links visible. Do not hide the links or navigation on a web page. Avoid using scripting to display links, as these links will not be visible to website visitors who have turned scripting off in their browser for security reasons.
4. Textual
Text links have a higher rate of clicks than linked images. The one exception is typically a “Buy Now” button, which tends to be more effective than text-only “Buy Now” links. Keep this in mind when creating a linking scheme for your website.
5. Consistent
The location of links should be consistent as the visitor moves from page to page through your website. Do not move links around as the content of the web page changes.
6. Position
Place important links in a location that is easy for the website visitor to see without having to scroll. Position important links “above the fold” on the website.
7. Font Style & Size
In order to make links easy for the visitor to see, be sure to use a font style and size that can be easily read.
8. Graphic Links
If you use image links, the clickable graphics should be vibrant and should stand out from the other content on the page. Use bright or bold contrasting colors for the graphic. Be sure to include appropriate ALT text for each linked image, so the visitor will have an indication of the material being linked to as they move their mouse over the graphic.
9. Split-Test
Conduct split-testing by changing colors and moving links around, and then monitor and track which options and locations result in the highest number of clicks. What may seem intuitive is not always as obvious as you might think.
10. Fresh Eyes
Ask a friend or family member to navigate your website. It may surprise you to learn what they see and where they click. A fresh set of eyes will give a good indication of how others will perceive your website and the clickable content.
1. Colors
Use contrasting colors for links. This makes the links easier to discern from other text on a web page. Also, avoid placing links against a patterned background, as it will make it much more difficult to read the link text. Bottom line, the link color should stand out from the rest of the web page, and be easy to locate.
2. Link Traits
Underlining is still the universal indication of a link. Using the “underline” for links will send a clear message to website visitors about which text on the webpage is just text, and which text is actually a hyper-link. And along this line of thought, you should avoid using underlining for text that is not a link, just to avoid confusion.
3. Visible
Make all the links visible. Do not hide the links or navigation on a web page. Avoid using scripting to display links, as these links will not be visible to website visitors who have turned scripting off in their browser for security reasons.
4. Textual
Text links have a higher rate of clicks than linked images. The one exception is typically a “Buy Now” button, which tends to be more effective than text-only “Buy Now” links. Keep this in mind when creating a linking scheme for your website.
5. Consistent
The location of links should be consistent as the visitor moves from page to page through your website. Do not move links around as the content of the web page changes.
6. Position
Place important links in a location that is easy for the website visitor to see without having to scroll. Position important links “above the fold” on the website.
7. Font Style & Size
In order to make links easy for the visitor to see, be sure to use a font style and size that can be easily read.
8. Graphic Links
If you use image links, the clickable graphics should be vibrant and should stand out from the other content on the page. Use bright or bold contrasting colors for the graphic. Be sure to include appropriate ALT text for each linked image, so the visitor will have an indication of the material being linked to as they move their mouse over the graphic.
9. Split-Test
Conduct split-testing by changing colors and moving links around, and then monitor and track which options and locations result in the highest number of clicks. What may seem intuitive is not always as obvious as you might think.
10. Fresh Eyes
Ask a friend or family member to navigate your website. It may surprise you to learn what they see and where they click. A fresh set of eyes will give a good indication of how others will perceive your website and the clickable content.
Friday, June 18, 2010
Make best use of Manual Directory Submission
The main goal of any website owner is to increase the traffic to his website. One way of achieving the goal is to submit the website manually in web directories. Submitting the website manually includes visiting every directory one by one and submitting the link of the website manually over and over again. Several companies take the difficulty of submission on their own for a fee, thus solving your problem. The benefits of manual submission get along a far road as the directory entries are of best quality and pose a greater result of being accepted and indexed.
Website directories usually accept all kinds of websites and then categorize them into different categories. Visitors who are in search of new and interesting information on the internet often bump into web directories. The more the visitors to your site, the better will be conversion link. Though there is one automatic submission process which makes the process of submitting links easy and in short time, but it will be regarded as spam by search engines. Automatic submission will make hard for the website to have a good rank on search engines. These days, most directories have installed Google Analytics to track the submission made by automated software, so one needs to be careful.
Manual submission makes the website owner to have higher control over submission process. Moreover, you can become specific by choosing the categories wherein the link can be submitted which is not provided by automated submission. With the implementation of Captcha code, usage of automated submission will limit the number of directories where you can submit to. Thus, purchasing automated directory submission software is a sheer waste of money. It is better to submit the link manually. The time that the web directory takes for listing the site depends on particular search engine or directory used. Although the process is tiresome, labor intensive and cost effective to build, but it offers better control over submissions.
While submitting the link to web directories, all that is needed is to fill out a submission form and your conformation as well as following guidelines and terms. The most crucial benefit derived from manual submission is that the quality of content and link will always be reviewed by human editor, thus increasing the credibility of the site.
Before submitting the link of your website, it is necessary to make sure that one’s website is designed in right way to take most of the advantage of traffic that is directed by submission in varied categories. While submitting, you must write title as well as link text while utilizing niche keywords. There must be a brief description of the website written in effective and attractive manner. You do not have to repeat the words and remain factual all the time. The content in your website must be keyword based.
Manual submission of website link to the web directories brings in traffic to your site and helps in topping the charts in search engine rankings.
Website directories usually accept all kinds of websites and then categorize them into different categories. Visitors who are in search of new and interesting information on the internet often bump into web directories. The more the visitors to your site, the better will be conversion link. Though there is one automatic submission process which makes the process of submitting links easy and in short time, but it will be regarded as spam by search engines. Automatic submission will make hard for the website to have a good rank on search engines. These days, most directories have installed Google Analytics to track the submission made by automated software, so one needs to be careful.
Manual submission makes the website owner to have higher control over submission process. Moreover, you can become specific by choosing the categories wherein the link can be submitted which is not provided by automated submission. With the implementation of Captcha code, usage of automated submission will limit the number of directories where you can submit to. Thus, purchasing automated directory submission software is a sheer waste of money. It is better to submit the link manually. The time that the web directory takes for listing the site depends on particular search engine or directory used. Although the process is tiresome, labor intensive and cost effective to build, but it offers better control over submissions.
While submitting the link to web directories, all that is needed is to fill out a submission form and your conformation as well as following guidelines and terms. The most crucial benefit derived from manual submission is that the quality of content and link will always be reviewed by human editor, thus increasing the credibility of the site.
Before submitting the link of your website, it is necessary to make sure that one’s website is designed in right way to take most of the advantage of traffic that is directed by submission in varied categories. While submitting, you must write title as well as link text while utilizing niche keywords. There must be a brief description of the website written in effective and attractive manner. You do not have to repeat the words and remain factual all the time. The content in your website must be keyword based.
Manual submission of website link to the web directories brings in traffic to your site and helps in topping the charts in search engine rankings.
Wednesday, June 2, 2010
Four reasons why Google might not use the anchor text in the links to your website
The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
The link text (also called anchor text) is the text that is used in text links. Example:
Learn Search Engine Optimization Tips
Unfortunately, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor tag:
1. The nofollow attribute
This is a no-brainer. Links to your website that use the rel="nofollow" attribute don't pass the link text to Google. Example:
SEO
2. Invalid characters in the URL
If an URL contains invalid extra characters then chances are that search engines won't be able to index the link correctly. Example:
Learn Search Engine Optimization Tips
In this example, there's a space at the end of the URL. Some webmasters found out that anchor text is not passed to Google if the link contains an extra space character.
Note that most browsers are able to correct this link and they will display the web page correctly. Unfortunately, search engine spiders seem to have more difficulty with malformed links (or they take them as a signal of low quality).
3. The links use 301 redirects
Google's Matt Cutts recently confirmed that Google won't consider all anchor texts that are used in 301 redirected links. Example:
SEO
The web server redirects "http://portaltechnologiespark-learnseo.blogspot.com/page.htm" to "http://portaltechnologiespark-learnseo.blogspot.com" with a 301 redirect. In that case, it's likely that Google won't use the link text.
4. The first link passes the link text
If a page links twice to the same page then Google will use the first link text and discard the other link texts. Example:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
The first and the second link go to the same URL. In this example, Google will use the link text of the first link, which is "A leading SEO resource focused". The link text of the second link will be ignored by Google.
If the second link points to another page of the linked website, then both link texts will be used by Google:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
The link text (also called anchor text) is the text that is used in text links. Example:
Learn Search Engine Optimization Tips
Unfortunately, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor tag:
1. The nofollow attribute
This is a no-brainer. Links to your website that use the rel="nofollow" attribute don't pass the link text to Google. Example:
SEO
2. Invalid characters in the URL
If an URL contains invalid extra characters then chances are that search engines won't be able to index the link correctly. Example:
Learn Search Engine Optimization Tips
In this example, there's a space at the end of the URL. Some webmasters found out that anchor text is not passed to Google if the link contains an extra space character.
Note that most browsers are able to correct this link and they will display the web page correctly. Unfortunately, search engine spiders seem to have more difficulty with malformed links (or they take them as a signal of low quality).
3. The links use 301 redirects
Google's Matt Cutts recently confirmed that Google won't consider all anchor texts that are used in 301 redirected links. Example:
SEO
The web server redirects "http://portaltechnologiespark-learnseo.blogspot.com/page.htm" to "http://portaltechnologiespark-learnseo.blogspot.com" with a 301 redirect. In that case, it's likely that Google won't use the link text.
4. The first link passes the link text
If a page links twice to the same page then Google will use the first link text and discard the other link texts. Example:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
The first and the second link go to the same URL. In this example, Google will use the link text of the first link, which is "A leading SEO resource focused". The link text of the second link will be ignored by Google.
If the second link points to another page of the linked website, then both link texts will be used by Google:
A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites by improving their rankings in Google and other major search engines will be ignored by Google.
Wednesday, May 19, 2010
Do It Yourself SEO with a Foolproof Twist
As the founder of an independent SEO firm I am asked almost daily "What is the easiest way to optimize a web site?" It is harder to answer than you might think. It depends on who is asking and what their knowledge or experience level is. But last week I read an article written by the person who taught me search engine optimization ten years ago, and I now have an answer... Learn the secret recipe, then use it.
There is no magic bullet that works on every web page like so many SEO 'miracle' books and programs would have us believe. Each page has its own unique 'secret recipe' that has to be discovered and then applied because every single page it is trying to outrank, is unique. If this seems confusing, just remember my new favorite quote that I borrowed from that author's website: "Think about it. Anyone could bake Mrs. Fields famous cookies - possibly better than Mrs. Fields herself - with the secret recipe. And that's all SEO is; knowing the secret recipe for any given web page."
And it really is that simple. We will look at how to discover the secret recipe in a moment, but first there is one crucial thing to understand about search engine optimization before you go any further:
SEO means making a web page as highly visible as possible to search engines... for a given keyword.
Just about everybody knows the first part; but too many people forget the second.
Remember that your soon to be visitor types in very specific keywords (search terms) on search engines like Google, because they are looking for something very specific.
If you know your most important keyword that is great! If not, do not waste your money on expensive keyword software that SEO professionals use. Use a free keyword tool like Google's, found at:
https://adwords.google.com/select/KeywordToolExternal
Just enter in the keywords that you think people are searching for to find your product or service and then check the search numbers for those and related keyword suggestions.
So what about the secret recipe? Once you know your main keyword or keywords you need to see how well your site is optimized for that term already. This is called getting your SEO Quality Score.
What you do is make a list of the most important optimization aspects of a webpage, for the search engine of your choice (because Google looks for different things than Yahoo or Bing.)
Here are ten critical factors for Google, but there are nearly 140 to be aware of...
• Keyword use in document title
• Keyword use in body text
• Link texts of inbound links
• Global link popularity of web site
• Keyword density
• Keyword position and proximity
• Number of words
• Readability level of web page
• Keyword use in H1 headline texts
• HTML validation of web page to W3C standards
Once you have all of this information for your webpage, you need to get it for the pages currently occupying the top ten positions for that keyword and then see how your page compares.
You can buy software that does a lot of this for you but it generally costs $500 to $2,500 for the ones that really work and even then you might need to buy an hour of an SEO consultant's time to help you really understand it.
Doing it yourself is very educational. You will be an SEO pro after a couple of these. So if you have the time, I would not hesitate.
In my case I did not have the time - or let's be honest, the patience - to invest what would be 20 plus hours doing this manually and not really understanding what I was looking for. At the time I was a lawn sprinkler installer looking to optimize my company webpage and knew nothing about SEO, except that it was too expensive for me to hire someone else to do it they called their SEO To Go package that reviewed my site for all 140 SEO factors and provided plain English instructions to fix every aspect of it. I did most of them and hit number two on Google.
Here's my dirty little secret... Realizing this was much easier than breaking my back in irrigation, I picked up a couple local shops as SEO customers, ordered reports for those sites, followed the directions and my SEO business was born. I no longer need their help, but it made for some easy success when I needed it most.
Knowing the secret recipe is the foolproof answer to DIY SEO. Once you have the secret recipe it's easier than you ever thought possible and you'll be laughing all the way to the bank with the money you saved.
There is no magic bullet that works on every web page like so many SEO 'miracle' books and programs would have us believe. Each page has its own unique 'secret recipe' that has to be discovered and then applied because every single page it is trying to outrank, is unique. If this seems confusing, just remember my new favorite quote that I borrowed from that author's website: "Think about it. Anyone could bake Mrs. Fields famous cookies - possibly better than Mrs. Fields herself - with the secret recipe. And that's all SEO is; knowing the secret recipe for any given web page."
And it really is that simple. We will look at how to discover the secret recipe in a moment, but first there is one crucial thing to understand about search engine optimization before you go any further:
SEO means making a web page as highly visible as possible to search engines... for a given keyword.
Just about everybody knows the first part; but too many people forget the second.
Remember that your soon to be visitor types in very specific keywords (search terms) on search engines like Google, because they are looking for something very specific.
If you know your most important keyword that is great! If not, do not waste your money on expensive keyword software that SEO professionals use. Use a free keyword tool like Google's, found at:
https://adwords.google.com/select/KeywordToolExternal
Just enter in the keywords that you think people are searching for to find your product or service and then check the search numbers for those and related keyword suggestions.
So what about the secret recipe? Once you know your main keyword or keywords you need to see how well your site is optimized for that term already. This is called getting your SEO Quality Score.
What you do is make a list of the most important optimization aspects of a webpage, for the search engine of your choice (because Google looks for different things than Yahoo or Bing.)
Here are ten critical factors for Google, but there are nearly 140 to be aware of...
• Keyword use in document title
• Keyword use in body text
• Link texts of inbound links
• Global link popularity of web site
• Keyword density
• Keyword position and proximity
• Number of words
• Readability level of web page
• Keyword use in H1 headline texts
• HTML validation of web page to W3C standards
Once you have all of this information for your webpage, you need to get it for the pages currently occupying the top ten positions for that keyword and then see how your page compares.
You can buy software that does a lot of this for you but it generally costs $500 to $2,500 for the ones that really work and even then you might need to buy an hour of an SEO consultant's time to help you really understand it.
Doing it yourself is very educational. You will be an SEO pro after a couple of these. So if you have the time, I would not hesitate.
In my case I did not have the time - or let's be honest, the patience - to invest what would be 20 plus hours doing this manually and not really understanding what I was looking for. At the time I was a lawn sprinkler installer looking to optimize my company webpage and knew nothing about SEO, except that it was too expensive for me to hire someone else to do it they called their SEO To Go package that reviewed my site for all 140 SEO factors and provided plain English instructions to fix every aspect of it. I did most of them and hit number two on Google.
Here's my dirty little secret... Realizing this was much easier than breaking my back in irrigation, I picked up a couple local shops as SEO customers, ordered reports for those sites, followed the directions and my SEO business was born. I no longer need their help, but it made for some easy success when I needed it most.
Knowing the secret recipe is the foolproof answer to DIY SEO. Once you have the secret recipe it's easier than you ever thought possible and you'll be laughing all the way to the bank with the money you saved.
Thursday, February 4, 2010
Manage PPC from Google adward
If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:
Keyword Matching - Shows your ad when a search includes your selected words.
Phrase Matching - Shows your ad when a search includes your selected phrases.
Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains certain words you select.
This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.
The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears.
The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software such as 'FrontPage 2002.' Or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in the search results, but it will also increase your clickthrough rate.
Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.
How to reduce PPC campaign costs for your Google PPC Campaign
If a landing page (home page for example) for an Adwords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. Thus to keep your costs low, you need to take into account 3 things:
1. Keywords/research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google Adwords Ad
1. The keywords that want to bid on should be relevant to the product/service you are promoting. However it would be advisable to find out what keywords people are using to search for your product/service.
To find out the best performing keywords for your PPC campaign there are many free online
keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates
2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website
, ensure you use your PPC campaign keywords as the anchor text for your inbound links. For example: SEO Services
Additionally optimize your hyperlinks with title attributes again use your PPC keywords. Our SEO Company offer this SEO service starting from £200.
3. PPC ad. Always use the keyword/s that your using in your AD.
If you follow these 3 steps, you will surely keep your Cost per click (CPC) low
Hope this helps:
Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. To get your site to be seen via the 1st page of Google, then we can help.
Google AdWords provides Internet marketers with a cost effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.
For further information, visit Google AdWords
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:
Keyword Matching - Shows your ad when a search includes your selected words.
Phrase Matching - Shows your ad when a search includes your selected phrases.
Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains certain words you select.
This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.
The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears.
The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software such as 'FrontPage 2002.' Or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in the search results, but it will also increase your clickthrough rate.
Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.
How to reduce PPC campaign costs for your Google PPC Campaign
If a landing page (home page for example) for an Adwords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. Thus to keep your costs low, you need to take into account 3 things:
1. Keywords/research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google Adwords Ad
1. The keywords that want to bid on should be relevant to the product/service you are promoting. However it would be advisable to find out what keywords people are using to search for your product/service.
To find out the best performing keywords for your PPC campaign there are many free online
keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates
2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website
, ensure you use your PPC campaign keywords as the anchor text for your inbound links. For example: SEO Services
Additionally optimize your hyperlinks with title attributes again use your PPC keywords. Our SEO Company offer this SEO service starting from £200.
3. PPC ad. Always use the keyword/s that your using in your AD.
If you follow these 3 steps, you will surely keep your Cost per click (CPC) low
Hope this helps:
Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. To get your site to be seen via the 1st page of Google, then we can help.
Google AdWords provides Internet marketers with a cost effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.
For further information, visit Google AdWords
Monday, January 11, 2010
Key factors to combine within the SEO Project Plan
Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.
Domain Extension - .com or .net For the Global Market. Use .co.in for INDIA Country specific traffic
Host Location - If your attracting UK business host in the UK.
URL Names - include relevant keywords - unique to each page.
Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
Navigation Structure - Keep it simple.
Domain Extension - .com or .net For the Global Market. Use .co.in for INDIA Country specific traffic
Host Location - If your attracting UK business host in the UK.
URL Names - include relevant keywords - unique to each page.
Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
Navigation Structure - Keep it simple.
Thursday, January 7, 2010
How Does Article Submission Help?
Article Submission is an ethical SEO strategy that is generally used to promote a website and also gain a steady flow of quality one way links. It is a powerful technique which involves submitting articles in various article directories to gain quick results. When such articles containing unique content are distributed across the web, they can be viewed by a larger audience. This helps the website gain greater publicity, popularity, and traffic.
How Article Submission Works?
SEO Services | Affordable SEO Services | Increase Website Traffic | SEO Traffic | SEO Copywriting | SEO Packages | SEO Traffic Spider
The first step in this process is to write unique and content rich articles. This can either be done by you or by
writers hired to write articles for you. Once your article is ready, it should be posted in the article directories. This can be done in two ways:
1)Using article submission software – here you will have to buy the article submission software in which you can load all your articles and submit them. The software will automatically submit your articles in the article directories.
2)Hiring professionals for article submission – you can hire professionals who can submit articles for you and save your time that would be spent in doing it yourself
How Does Article Submission Help?
First, it helps you to get quality one way backlinks which helps in increasing your page rank.It brings more targeted traffic to your website, since people clicking on the links in any of your articles are prospective customers already.
Article submission helps you gain more credibility in terms of the information provided through your articles. This is because your articles indicate to readers the knowledge that you possess about the topic being discussed.
Article submission is also a very successful marketing strategy for a website as it provides immediate and effective results.
Links that are generated from such content rich pages are always preferred by search engines.On continuously submitting articles to article directories, it will get a continuous flow of links to your site and this is something that search engines love.
How Should Your Articles Be?
You must ensure that your articles are unique, SEO friendly, and credible. You must try using the best of your keywords more often in your articles as it will make it more keyword rich. Additionally, make sure that your articles do not contain duplicate content and are exclusive, since search engines usually filter out articles or sites that contain duplicate content. Also, it would be a good idea to create several articles over a period of time and keep submitting them to article directories instead on writing only one article and submitting it to a lot of directories. It is also important to know that regardless of the articles you submit online, if their content is not trustworthy, they will not be of any help. Therefore, you must write articles which contain valuable information so that users will be enticed to click on your link which in turn will drive traffic to your website.
How Article Submission Works?
SEO Services | Affordable SEO Services | Increase Website Traffic | SEO Traffic | SEO Copywriting | SEO Packages | SEO Traffic Spider
The first step in this process is to write unique and content rich articles. This can either be done by you or by
writers hired to write articles for you. Once your article is ready, it should be posted in the article directories. This can be done in two ways:
1)Using article submission software – here you will have to buy the article submission software in which you can load all your articles and submit them. The software will automatically submit your articles in the article directories.
2)Hiring professionals for article submission – you can hire professionals who can submit articles for you and save your time that would be spent in doing it yourself
How Does Article Submission Help?
First, it helps you to get quality one way backlinks which helps in increasing your page rank.It brings more targeted traffic to your website, since people clicking on the links in any of your articles are prospective customers already.
Article submission helps you gain more credibility in terms of the information provided through your articles. This is because your articles indicate to readers the knowledge that you possess about the topic being discussed.
Article submission is also a very successful marketing strategy for a website as it provides immediate and effective results.
Links that are generated from such content rich pages are always preferred by search engines.On continuously submitting articles to article directories, it will get a continuous flow of links to your site and this is something that search engines love.
How Should Your Articles Be?
You must ensure that your articles are unique, SEO friendly, and credible. You must try using the best of your keywords more often in your articles as it will make it more keyword rich. Additionally, make sure that your articles do not contain duplicate content and are exclusive, since search engines usually filter out articles or sites that contain duplicate content. Also, it would be a good idea to create several articles over a period of time and keep submitting them to article directories instead on writing only one article and submitting it to a lot of directories. It is also important to know that regardless of the articles you submit online, if their content is not trustworthy, they will not be of any help. Therefore, you must write articles which contain valuable information so that users will be enticed to click on your link which in turn will drive traffic to your website.
Video Submission is a new Trend
One of the most recent trends today in building backlinks and driving traffic to a website is video submission. This process has of late become very popular among the savvy internet marketers as its easy to get started with it. Video submission is a process where you create a video which can be purely text based or containing a power point presentation and sound and then uploading and submitting this video to video submission sites. The video you create can contain a description of your products or service offerings, new launches, or any other matter that is appealing and can drive more traffic to your site.
SEO Services | Increase Website Traffic | Affordable SEO Services | SEO Copywriting | SEO Traffic | SEO Packages | SEO Traffic Spider
The main idea behind video submission is that search engines assign more weightage to pages containing videos. For instance, if you submit a video of your product on Youtube, then when anyone searches for that product on the Internet, the possibility of your video showing in the top results is much higher when compared to not having any video. Additionally, if you put a link pointing to your site in this video or under it, it can benefit you as well as your site. This is because when people watch your video, they see your products or services in it and if they are interested in what they see then they will visit your website to buy what they have seen and liked.
Advantages of Video Submission
Some of the key benefits of the video submission process are:
It helps in getting more traffic to your website.
It helps in building more backlinks for your site.
One video can be submitted to several video submission sites.
You can drive traffic from several video submission sites to which you have submitted your video.
Search engines give more weightage to videos.
How to create a video?
Since video submission is the most happening process to boost traffic to a site, it would be a good idea to start creating a video if you don’t already have one. If you have any text based content with you, it can be converted into a video by you speaking about it or creating a presentation out of it. However, it is important to keep in mind that a video must be interesting enough to be able to capture the attention of your audience and keep them engaged. It can also contain a demonstration of how users can use the product or particular software for their business.
How to gather content for your video?
Once you have chosen the topic you want to create a video on, you can then start talking about it before the video camera. When you put yourself on the video, it adds a more personal touch and builds more credibility. Also, it instills more trust in people and increases the chances of them connecting with you.
You can also create a video that contains the actions people need to take in order place an order for your product or use it. This can be done using a screen capturing software that will record a video of your actions on the computer. By demonstrating your ordering procedure, it will help people know how easy and secure it is to place an order with you. This can benefit you by driving more sales.
Finding your audience
Once you have created your video, you need to upload and submit it to the video submission sites who will allow you to host your video free of cost. You can check out sites like YouTube, AOL Video, Google Video, and many others and sign up to create an account with them. Each of these sites will guide you on hosting your video, assigning keywords to them, putting them under the correct category, etc. The main advantage of hosting your video on these video hosting sites is that you will free up your own disk space and not take up the bandwidth of your web server.
SEO Services | Increase Website Traffic | Affordable SEO Services | SEO Copywriting | SEO Traffic | SEO Packages | SEO Traffic Spider
The main idea behind video submission is that search engines assign more weightage to pages containing videos. For instance, if you submit a video of your product on Youtube, then when anyone searches for that product on the Internet, the possibility of your video showing in the top results is much higher when compared to not having any video. Additionally, if you put a link pointing to your site in this video or under it, it can benefit you as well as your site. This is because when people watch your video, they see your products or services in it and if they are interested in what they see then they will visit your website to buy what they have seen and liked.
Advantages of Video Submission
Some of the key benefits of the video submission process are:
It helps in getting more traffic to your website.
It helps in building more backlinks for your site.
One video can be submitted to several video submission sites.
You can drive traffic from several video submission sites to which you have submitted your video.
Search engines give more weightage to videos.
How to create a video?
Since video submission is the most happening process to boost traffic to a site, it would be a good idea to start creating a video if you don’t already have one. If you have any text based content with you, it can be converted into a video by you speaking about it or creating a presentation out of it. However, it is important to keep in mind that a video must be interesting enough to be able to capture the attention of your audience and keep them engaged. It can also contain a demonstration of how users can use the product or particular software for their business.
How to gather content for your video?
Once you have chosen the topic you want to create a video on, you can then start talking about it before the video camera. When you put yourself on the video, it adds a more personal touch and builds more credibility. Also, it instills more trust in people and increases the chances of them connecting with you.
You can also create a video that contains the actions people need to take in order place an order for your product or use it. This can be done using a screen capturing software that will record a video of your actions on the computer. By demonstrating your ordering procedure, it will help people know how easy and secure it is to place an order with you. This can benefit you by driving more sales.
Finding your audience
Once you have created your video, you need to upload and submit it to the video submission sites who will allow you to host your video free of cost. You can check out sites like YouTube, AOL Video, Google Video, and many others and sign up to create an account with them. Each of these sites will guide you on hosting your video, assigning keywords to them, putting them under the correct category, etc. The main advantage of hosting your video on these video hosting sites is that you will free up your own disk space and not take up the bandwidth of your web server.
How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in the database
Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content
Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time)
Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors
Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content
Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time)
Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors
Wednesday, December 16, 2009
Can SEO Exist Beyond Google Personalization?
For the past few years, Google has been monitoring what you search for when logged into your Google account and in particular, what sites you click on in the SERPs. If you favor particular sites, Google takes note and customizes future searches to show you more results featuring your favorite sites, more often and in higher positions.
For example, if you like t-shirt shopping online and are a regular visitor to Thread less as a result of logged in Google searches, Google would feature pages from Threadless more in the SERPs you see for t-shirt related search queries than would normally be featured in SERPs shown to others for the same search queries. Likewise, pages from Threadless would be pushed higher up the search results than they would normally be.
Why Personalization DOES Impact SEO:
• If everybody sees different SERPs based on their searching patterns, how can you measure a consistent ranking? How can you reach an audience if their search queries are already *rigged* to show your competitor's brand?
• On page optimization and link building will no longer have as much influence on your site's rank for competitive search queries.
• Clients who opt-ín to personalization and visit their own sites may have a false impression that their sites are ranking well in the SERPs and cease or refuse SEO services.
• Clients who opt-ín to personalization and visit their competitor's sites may have a false impression that their sites AREN'T ranking well in the SERPs and blame their SEO.
• Companies / brands with greater traffic have a better chance to gain new business because searchers will see more impressions of snippets to their sites. This creates branding opportunities via snippets.
• Webmasters will start optimizing more for other search engines like Bing where they can have more of an impact on organic results.
• It will become even more difficult to rank for generic keywords and search phrases (as larger brands will tend to dominate based on market search share), meaning long tail search queries will become much more important in an SEO campaign.
• Search spam should start to be filtered out as very few people will be revisiting spammy pages. That should eventually push more relevant, naturally optimized pages higher up the SERPs, particularly those in competitive industries.
• Fresh content will give sites an advantage because new pages are more likely to stand out to searchers in personalized SERPs. Same goes for real-time content generated by Twitter, Facebook etc. Static sites are going to fall to oblivion.
• Audience targeting and snippet relevancy will become more important when optimizing web pages.
• PPC ads will have to try harder to compete with increasingly brand-biased SERPs.
• PPC will become more popular as people find organic SEO too complex and abandon it.
• Personalization should help normally lower ranked sites to get to the top a little faster via loyal customers and visitors.
• Titles, META descriptions and text snippet optimization will become SEO priorities.
• Top SERP performers will fall down the ranks if their snippets and offerings are not competitive enough, allowing lower ranked sites to take over.
• Manually checking your site rankings, or those of your clients with personalization switched on will result in skewed, inaccurate SERPs.
• Rank checking tools like WebPosition will no longer be accurate. Clients will stop asking for ranking reports (hooray!).
• Some think that Google could be using personalization to monitor user-driven search in order to tweak the PageRank algorithm based on what users actually search for.
• Brand new sites targeting competitive search queries have very little chance of appearing in SERPs customized by personalization, even with SEO.
• If you don't rank well now for your target search queries, you might slip further and further off the radar as searchers refine their SERPs by clicking on the higher ranked sites.
• If clicking on SERPs begins to impact what users see, hackers may develop malware etc. that automates SERP clicking.
Convinced that SEO is dead yet? Hold your horses. Let's aim for some perspective here.
Why Personalization DOESN'T Impact SEO:
• Personalization has been in place for some time already - since 2005 in fact.
• The main Google PageRank algorithm still applies, it's just the delivery of the results that has changed.
• Any SERP emphasis is user-driven rather than algorithm driven and personalization changes only relate to search queries closely aligned to your web history.
• Most non-personalized SERPs are not identical these days anyway. There is evidence of changes even based on the same search query on same PC in the same location a few minutes apart. Different datacenters and Everflux between them mean consistently shifting SERPs.
• SEO isn't just about SERP ranking. Think usability, keyword selection, conversion design, branding, social media, online reputation management etc.
For example, if you like t-shirt shopping online and are a regular visitor to Thread less as a result of logged in Google searches, Google would feature pages from Threadless more in the SERPs you see for t-shirt related search queries than would normally be featured in SERPs shown to others for the same search queries. Likewise, pages from Threadless would be pushed higher up the search results than they would normally be.
Why Personalization DOES Impact SEO:
• If everybody sees different SERPs based on their searching patterns, how can you measure a consistent ranking? How can you reach an audience if their search queries are already *rigged* to show your competitor's brand?
• On page optimization and link building will no longer have as much influence on your site's rank for competitive search queries.
• Clients who opt-ín to personalization and visit their own sites may have a false impression that their sites are ranking well in the SERPs and cease or refuse SEO services.
• Clients who opt-ín to personalization and visit their competitor's sites may have a false impression that their sites AREN'T ranking well in the SERPs and blame their SEO.
• Companies / brands with greater traffic have a better chance to gain new business because searchers will see more impressions of snippets to their sites. This creates branding opportunities via snippets.
• Webmasters will start optimizing more for other search engines like Bing where they can have more of an impact on organic results.
• It will become even more difficult to rank for generic keywords and search phrases (as larger brands will tend to dominate based on market search share), meaning long tail search queries will become much more important in an SEO campaign.
• Search spam should start to be filtered out as very few people will be revisiting spammy pages. That should eventually push more relevant, naturally optimized pages higher up the SERPs, particularly those in competitive industries.
• Fresh content will give sites an advantage because new pages are more likely to stand out to searchers in personalized SERPs. Same goes for real-time content generated by Twitter, Facebook etc. Static sites are going to fall to oblivion.
• Audience targeting and snippet relevancy will become more important when optimizing web pages.
• PPC ads will have to try harder to compete with increasingly brand-biased SERPs.
• PPC will become more popular as people find organic SEO too complex and abandon it.
• Personalization should help normally lower ranked sites to get to the top a little faster via loyal customers and visitors.
• Titles, META descriptions and text snippet optimization will become SEO priorities.
• Top SERP performers will fall down the ranks if their snippets and offerings are not competitive enough, allowing lower ranked sites to take over.
• Manually checking your site rankings, or those of your clients with personalization switched on will result in skewed, inaccurate SERPs.
• Rank checking tools like WebPosition will no longer be accurate. Clients will stop asking for ranking reports (hooray!).
• Some think that Google could be using personalization to monitor user-driven search in order to tweak the PageRank algorithm based on what users actually search for.
• Brand new sites targeting competitive search queries have very little chance of appearing in SERPs customized by personalization, even with SEO.
• If you don't rank well now for your target search queries, you might slip further and further off the radar as searchers refine their SERPs by clicking on the higher ranked sites.
• If clicking on SERPs begins to impact what users see, hackers may develop malware etc. that automates SERP clicking.
Convinced that SEO is dead yet? Hold your horses. Let's aim for some perspective here.
Why Personalization DOESN'T Impact SEO:
• Personalization has been in place for some time already - since 2005 in fact.
• The main Google PageRank algorithm still applies, it's just the delivery of the results that has changed.
• Any SERP emphasis is user-driven rather than algorithm driven and personalization changes only relate to search queries closely aligned to your web history.
• Most non-personalized SERPs are not identical these days anyway. There is evidence of changes even based on the same search query on same PC in the same location a few minutes apart. Different datacenters and Everflux between them mean consistently shifting SERPs.
• SEO isn't just about SERP ranking. Think usability, keyword selection, conversion design, branding, social media, online reputation management etc.
Saturday, December 5, 2009
Managed Email Marketing including writing and design consultation of emails
Don't know where to begin with an email marketing campaign? Portal Technologies Park can advise you on best practice. We can also offer as much technical, editorial or marketing help as you require.
Email and the Internet have opened the floodgates for direct marketing. Although we're all sick and tired of deleting hundreds of 'junk' or 'spam' emails that fill up our in-boxes, a carefully targeted and designed email marketing campaign is totally different.
To start with, you should only send emails to people who've expressed an interest in receiving them from you. So you can send potential clients more information, offer existing clients a great new service or special offer, or simply keep them up to date, thereby reinforcing their trust in a tried and tested partner.
Email marketing involves sending targeted messages directly into someone's email inbox. Proper email marketing involves only sending messages to customers or potential customers who have asked to receive news, information, special offers and so on. It never involves sending out unsolicited emails or 'spam'.
Email marketing is undeniably a cost-effective strategy. According to the DMA's Power of Direct economic-impact study released in October 2006, email returned the equivalent of £32 for every pound spent on it in 2005. And don't forget that email is also environmentally friendly, so is a good 'responsible business' practice!
Here we can advise you on all aspects of email marketing, including writing and designing the emails. In addition, we provide a cost-effective browser-based email marketing system that's much more powerful, flexible and measurable than ordinary emailing.
Email and the Internet have opened the floodgates for direct marketing. Although we're all sick and tired of deleting hundreds of 'junk' or 'spam' emails that fill up our in-boxes, a carefully targeted and designed email marketing campaign is totally different.
To start with, you should only send emails to people who've expressed an interest in receiving them from you. So you can send potential clients more information, offer existing clients a great new service or special offer, or simply keep them up to date, thereby reinforcing their trust in a tried and tested partner.
Email marketing involves sending targeted messages directly into someone's email inbox. Proper email marketing involves only sending messages to customers or potential customers who have asked to receive news, information, special offers and so on. It never involves sending out unsolicited emails or 'spam'.
Email marketing is undeniably a cost-effective strategy. According to the DMA's Power of Direct economic-impact study released in October 2006, email returned the equivalent of £32 for every pound spent on it in 2005. And don't forget that email is also environmentally friendly, so is a good 'responsible business' practice!
Here we can advise you on all aspects of email marketing, including writing and designing the emails. In addition, we provide a cost-effective browser-based email marketing system that's much more powerful, flexible and measurable than ordinary emailing.
Friday, December 4, 2009
Managed Internet Marketing with one way link campaigns
What is it and why is it important to SEO?
One way links are one way inbound links that are pointing to your website. Good quality, relevant, one way links help to achieve a high position in search engine results.
The quantity, quality and relevance of the anchor text of inbound links to your site is extremely important to Google. Anchor text is the visible text of a link to another site. Therefore, having a large number of these links is vital to any online business.
But how many should I have?
The only way to answer this is to find out how many inbound links your competitors have pointing to their website. The higher the number of inbound links they have means you need to aim to have more.
However, we have to stress the word 'relevant'. If an inbound link is relevant to your website, then the search engines will consider it a quality link and will take notice of it. Search engines include link popularity in the way they evaluate the web pages they include in the search engine databases. These inbound links are seen as a positive vote indicating the quality of the web page the link is pointing to.
A one way link building programme is extremely time consuming and requires continuous work - which is why we offer it as one of our managed services. We do the work, while you concentrate on your business.
One way links are one way inbound links that are pointing to your website. Good quality, relevant, one way links help to achieve a high position in search engine results.
The quantity, quality and relevance of the anchor text of inbound links to your site is extremely important to Google. Anchor text is the visible text of a link to another site. Therefore, having a large number of these links is vital to any online business.
But how many should I have?
The only way to answer this is to find out how many inbound links your competitors have pointing to their website. The higher the number of inbound links they have means you need to aim to have more.
However, we have to stress the word 'relevant'. If an inbound link is relevant to your website, then the search engines will consider it a quality link and will take notice of it. Search engines include link popularity in the way they evaluate the web pages they include in the search engine databases. These inbound links are seen as a positive vote indicating the quality of the web page the link is pointing to.
A one way link building programme is extremely time consuming and requires continuous work - which is why we offer it as one of our managed services. We do the work, while you concentrate on your business.
Tuesday, August 18, 2009
Viral Marketing
Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people.
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
The beautiful thing about viral marketing is that creating one popular compelling idea can lead to thousands of free quality links. If your competitor is building one link at a time and you have thousands of people spreading your ideas for you for free then you are typically going to end up ranking better.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every start up had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hot mail, widely cited as the first example of viral marketing.
Elements of a Viral Marketing Strategy
Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
In SEO many people create content based around linking opportunities.
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
The beautiful thing about viral marketing is that creating one popular compelling idea can lead to thousands of free quality links. If your competitor is building one link at a time and you have thousands of people spreading your ideas for you for free then you are typically going to end up ranking better.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every start up had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hot mail, widely cited as the first example of viral marketing.
Elements of a Viral Marketing Strategy
Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
In SEO many people create content based around linking opportunities.
Brand Building
Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mind share people will be more likely to search for your brand or keywords related to your brand. A high volume of brand related search traffic may also be seen as a sign of quality by major search engines.
If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.
Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that
If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.
Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that
Brand Building
Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mind share people will be more likely to search for your brand or keywords related to your brand. A high volume of brand related search traffic may also be seen as a sign of quality by major search engines.
If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.
Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that
If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.
Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that
Link Building
Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others. The below Google TouchGraph image shows a small graphic representation of sites in the search field that are related to SeoBook.com based on linking patterns.
Link building tips
* try to link to your most relevant page when getting links (don't point all the links at your home page)
* mix your anchor text
* use Yahoo! Site Explorer and other tools to analyze top competing backlinks
* don't be afraid to link out to relevant high quality resources
Link building strategies
* submit your site to general directories like DMOZ, the Yahoo! Directory, and Business.com
* submit your site to relevant niche directories
* here is more background on directories and SEO
* if you have a local site submit to relevant local sites
* join trade organizations
* get links from industry hub sites
* create content people would want to link at
Search Engine Indexing Limits.
1. Page File Size==> No more than 150 kilobytes (Before Images, CSS and other Attachments).
2. Amount of links==> No more than 100 unique links per page.
3. Title Tag==> No more than 70 characters.
4. Meta Description==> No more than 155 characters.
5. Parameters in URL==> No more than 2.
6. Depth of URL==> No more than 4.
Link building tips
* try to link to your most relevant page when getting links (don't point all the links at your home page)
* mix your anchor text
* use Yahoo! Site Explorer and other tools to analyze top competing backlinks
* don't be afraid to link out to relevant high quality resources
Link building strategies
* submit your site to general directories like DMOZ, the Yahoo! Directory, and Business.com
* submit your site to relevant niche directories
* here is more background on directories and SEO
* if you have a local site submit to relevant local sites
* join trade organizations
* get links from industry hub sites
* create content people would want to link at
Search Engine Indexing Limits.
1. Page File Size==> No more than 150 kilobytes (Before Images, CSS and other Attachments).
2. Amount of links==> No more than 100 unique links per page.
3. Title Tag==> No more than 70 characters.
4. Meta Description==> No more than 155 characters.
5. Parameters in URL==> No more than 2.
6. Depth of URL==> No more than 4.
On Page Optimization
It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.
Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.
If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title.
As far as page content goes, make sure you write for humans, and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well.
Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.
Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.
File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.
Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=” http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
The "title" of a Web page is the name of the page as it appears on the top of your Web browser. For instance, the title of this page is How to Search Within Web Site Titles Using Google's Intitle: Syntax.
Sometimes you may want to find Web pages where one or more words appear in the title of the page. For instance, many Web pages may mention feeding iguanas, even if that's not the main focus of the page. If you'd like to find a page dedicated to iguana feeding, you can use the Google syntax intitle: to force Google to only list results that have the word "feeding" in the title. Do not put a space between the colon and the next word. The search would look something like this:
intitle:feeding iguana
This will find Web pages that are relevant to the keyphrase "feeding iguana," and it will only list results that have the word "feeding" in the title. If you'd like to restrict the search further, you could search for:
intitle:feeding intitle:iguana
You can also use the syntax allintitle: which only list results where all the words in the key phrase are in the title.
allintitle:iguana feeding
Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.
We generate and send Google Analytics reports to you by email that tell you exactly what keywords your visitors searched for and even which search engine they used to find your site.
Increase Your Website Traffic In Less Than 1 Month!
Following are the main areas in a web page that search engines give more importance in their ranking algorithm:
1. Title =2.0
2. Link Popularity =2.0
3. The main body text =1.5
4. Domain name =1.0
5. Keyword Promience =1.0
6. Heading tags =0.5
7. Proximity of keywords =0.5
8. Bold or italic =0.4
9.Folder or filename =0.4
10. Meta description =0.3
11. Alt tag =0.2
12. Title attribute =0.1
13. Meta keywords =0.1
Total Score = 10
Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.
If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title.
As far as page content goes, make sure you write for humans, and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well.
Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.
Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.
File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.
Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=” http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
The "title" of a Web page is the name of the page as it appears on the top of your Web browser. For instance, the title of this page is How to Search Within Web Site Titles Using Google's Intitle: Syntax.
Sometimes you may want to find Web pages where one or more words appear in the title of the page. For instance, many Web pages may mention feeding iguanas, even if that's not the main focus of the page. If you'd like to find a page dedicated to iguana feeding, you can use the Google syntax intitle: to force Google to only list results that have the word "feeding" in the title. Do not put a space between the colon and the next word. The search would look something like this:
intitle:feeding iguana
This will find Web pages that are relevant to the keyphrase "feeding iguana," and it will only list results that have the word "feeding" in the title. If you'd like to restrict the search further, you could search for:
intitle:feeding intitle:iguana
You can also use the syntax allintitle: which only list results where all the words in the key phrase are in the title.
allintitle:iguana feeding
Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.
We generate and send Google Analytics reports to you by email that tell you exactly what keywords your visitors searched for and even which search engine they used to find your site.
Increase Your Website Traffic In Less Than 1 Month!
Following are the main areas in a web page that search engines give more importance in their ranking algorithm:
1. Title =2.0
2. Link Popularity =2.0
3. The main body text =1.5
4. Domain name =1.0
5. Keyword Promience =1.0
6. Heading tags =0.5
7. Proximity of keywords =0.5
8. Bold or italic =0.4
9.Folder or filename =0.4
10. Meta description =0.3
11. Alt tag =0.2
12. Title attribute =0.1
13. Meta keywords =0.1
Total Score = 10
Introduction of SEO
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search.
Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.
The 2 most powerful aspects of search engine marketing are
1)users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world.
2)once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations
While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps
1. market research
2. keyword research
3. on page optimization
4. site structure
5. link building
6. brand building
7. viral marketing
8. adjusting
9. staying up to date
Search engines only show 10 results on the first page, and most searchers tend to click on the top few results. If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.
The 2 most powerful aspects of search engine marketing are
1)users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world.
2)once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations
While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps
1. market research
2. keyword research
3. on page optimization
4. site structure
5. link building
6. brand building
7. viral marketing
8. adjusting
9. staying up to date
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